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Theorising Contemporary Campaign Practices

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Political Parties and Campaigning in Australia

Part of the book series: Political Campaigning and Communication ((PCC))

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Abstract

This chapter will do three things. First, it will describe the relationship between how a political party campaigns and the way they organise themselves, drawing on much of the classic literature in the field. Second, it will discuss the literature on data-driven campaign practices. This includes the evidence about how these practices are affecting political parties and democracy. Third, I set out my original theoretical framework, the data-driven model of campaigning. I argue that this framework, built on insights from the empirical data collected for this project and the secondary literature, provides a way forward for scholars trying to understand different types of data-driven practices, including how these affect political parties in advanced democracies such as Australia.

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Authors and Affiliations

  1. School of Political Science and International Studies, University of Queensland, St Lucia, QLD, Australia

    Glenn Kefford

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  1. Glenn Kefford
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Correspondence to Glenn Kefford .

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Kefford, G. (2021). Theorising Contemporary Campaign Practices. In: Political Parties and Campaigning in Australia. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-68234-7_2

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