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Cultural Production as a Means of Acculturation of Global Consumer Culture for Luxury Brands: A Content Analysis

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Advances in Quantitative Economic Research (ICOAE 2021)

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Abstract

This chapter aims to present how luxury brands engage in cultural production and strategically use it for the acculturation of a global consumer culture. A content analysis is adopted from interviews of luxury brands’ creative designers were analyzed through content analysis. Our findings underpin the relevance of cultural production for luxury brands and indicate how the combination of the above can be strategically used. Managerial and academic implications are discussed.

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Author information

Authors and Affiliations

  1. University of Western Macedonia, Kastoria, Greece

    Koronaki Eirini & Aspasia Vlachvei

  2. University of Macedonia, Thessaloniki, Greece

    Anastasios Panopoulos

Authors
  1. Koronaki Eirini
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  2. Aspasia Vlachvei
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  3. Anastasios Panopoulos
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Corresponding author

Correspondence to Koronaki Eirini .

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Editors and Affiliations

  1. Department of Economics, University of Western Macedonia, Kastoria, Greece

    Nicholas Tsounis

  2. Department of Economics, University of Western Macedonia, Kastoria, Greece

    Aspasia Vlachvei

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Eirini, K., Vlachvei, A., Panopoulos, A. (2022). Cultural Production as a Means of Acculturation of Global Consumer Culture for Luxury Brands: A Content Analysis. In: Tsounis, N., Vlachvei, A. (eds) Advances in Quantitative Economic Research. ICOAE 2021. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-98179-2_37

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