Abstract
The character and underlying causes of global consumer culture (GCC), and the effects of globalization on self-concept and cultural identity have been the subject of much debate. After recapping the literature on globalization, I review social psychology theories that are pertinent for determining how self-concept and cultural identity are fashioned by globalization. I elaborate on the nature, acquisition and evolution of GCC, and then consider the circumstances that nurture or hinder the preservation, amalgamation and vacillation of particular cultural identities. These include examining the roles played by formal institutions, informal movements, geopolitical events and crises and meta-trends, and appraising how these separately and jointly foster pro-global and anti-global sentiments. Implications for theory, practice and policy are discussed.
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Notes
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http://www.wetpaint.com/glee/articles/what-is-the-english-translation-of-psys-gangnam-style. Accessed August 2021.
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https://www.adbusters.org/ (Accessed August 2021).
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Cleveland, M. (2022). Globalization and Global Consumer Culture: The Fragmentation, Fortification, Substitution and Transmutation of Social Identities. In: Katzarska-Miller, I., Reysen, S. (eds) Globalized Identities. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-04644-5_4
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