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Conclusion

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Controlling the Electoral Marketplace

Part of the book series: Political Campaigning and Communication ((PCC))

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Abstract

Sometimes political parties co-opt a specific other party’s policy issue positions. Sometimes political parties systematically boycott a specific other party. In this book, we have argued, and demonstrated empirically, that the combination of these measures reduces the targeted party’s electoral support. In this conclusion, we summarize our empirical findings as well as their theoretical and practical implications. We also list several limitations of this study and conclude by outlining four avenues for future research.

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van Spanje, J. (2018). Conclusion. In: Controlling the Electoral Marketplace. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-58202-3_7

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