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Product Design Research: A Review

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The Design Imperative

Abstract

The second literary domain of design management research has to do with product design and consumer behavior. Product design refers to the process and outcomes of developing product (or service) offerings. This chapter summarizes the vast product design literature. Specifically, the literature review summarizes several product design streams: product form and consumer behavior, service design, cross-cultural design, and design analytics.

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  1. Department of Marketing Mihaylo College of Business and Economics, California State University, Fullerton, CA, USA

    Steven Chen

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Chen, S. (2019). Product Design Research: A Review. In: The Design Imperative. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-78568-4_3

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