Ethnocentrism of Polish and Russian consumers: are feelings and intentions related
Abstract
Investigates ethnocentric tendencies of Polish and Russian consumers and whether tendencies vary by country, demographic characteristics and store type (formerly state owned or private). Examines whether ethnocentrism affects product selection decisions. Poles are significantly more ethnocentric than Russians. Ethnocentric Poles are older, more likely to be female, less educated, and have lower incomes than less ethnocentric consumers. For Russians, the more ethnocentric consumers are less educated. Degree of ethnocentrism is not related to purchase intention for Poles but is related for Russians. Consumers who shop at formerly state‐owned stores are significantly more ethnocentric than private store shoppers for both countries.
Keywords
Citation
Good, L.K. and Huddleston, P. (1995), "Ethnocentrism of Polish and Russian consumers: are feelings and intentions related", International Marketing Review, Vol. 12 No. 5, pp. 35-48. https://doi.org/10.1108/02651339510103047
Publisher
:MCB UP Ltd
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