The Role of Risk in Consumer Behavior: A comprehensive and operational theory of risk taking in consumer behavior

Articles citing this one

Receive email alerts when this article is cited

Web of Science: 218 view articles Opens in new tab

Crossref: 0

1. Modelo PLS-SEM para la intención de compra online en el sector moda en...
   Go to citation Crossref Google Scholar
2. Will you choose a low-rating hotel that offers promotions? – Insights ...
   Go to citation Crossref Google Scholar
3. A typology of residents’ travel safety perceptions and geopolitical bo...
   Go to citation Crossref Google Scholar
4. A Study on Online Fashion Shopping Behavior of Active Senior Consumers...
   Go to citation Crossref Google Scholar
5. Tourist Consumption Values and Perceived Risks of Using Smart Technolo...
   Go to citation Crossref Google Scholar
6. Exploring the Pathways to Digital Education: The Roles of Satisfaction...
   Go to citation Crossref Google Scholar
7. The impact of new energy vehicle information sources on mass consumers...
   Go to citation Crossref Google Scholar
8. Determinants of purchase intention, satisfaction, and risk reduction: ...
   Go to citation Crossref Google Scholar
9. Adoption of blockchain as an open accounting information system in Vie...
   Go to citation Crossref Google Scholar
10. There is No Place Like Home for the Holidays: Who Travels in the Midst...
    Go to citation Crossref Google Scholar
11. Effects of customers’ perceived risks of sharing economy on self-prote...
    Go to citation Crossref Google Scholar
12. What Factors Need to Be Considered for Adopting M-Banking Services in ...
    Go to citation Crossref Google Scholar
13. Learning successful implementation of Chatbots in businesses from B2B ...
    Go to citation Crossref Google Scholar
14. Crowd Shipping for Urban Logistics: Investigating the Factors Affectin...
    Go to citation Crossref Google Scholar
15. The influence of perceived risk on mobile shopping cart abandonment
    Go to citation Crossref Google Scholar
16. Predicting Determinants of Use Mobile Commerce through Modelling Non-L...
    Go to citation Crossref Google Scholar
17. Perceived privacy risk in the Internet of Things: determinants, conseq...
    Go to citation Crossref Google Scholar
18. The impact of agricultural disasters on child development in rural Chi...
    Go to citation Crossref Google Scholar
19. Consumer innovativeness, innovation characteristics, and consumer resi...
    Go to citation Crossref Google Scholar
20. Konaklama Sektöründe Algılanan Riskin, Müşteri Katılımı, Algılanan Değ...
    Go to citation Crossref Google Scholar
21. An analysis of experienced life events on continuance intention to use...
    Go to citation Crossref Google Scholar
22. Effect of e-service quality on customer engagement behavior in communi...
    Go to citation Crossref Google Scholar
23. The Shopping Behavior of International Students in Poland during COVID...
    Go to citation Crossref Google Scholar
24. A Magyarországra érkező külföldiek turizmusbiztonsággal kapcsolatos pe...
    Go to citation Crossref Google Scholar
25. Consumer Anxiety and Assertive Advertisement Preference: The Mediating...
    Go to citation Crossref Google Scholar
26. Understanding the Interaction between Regulatory Focus and Message Fra...
    Go to citation Crossref Google Scholar
27. The “Pandemic Effect” on e-Commerce
    Go to citation Crossref Google Scholar
28. Conceptualising risk in cruise holidays: A critical review
    Go to citation Crossref Google Scholar
29. Links Between Lifestyle and Transport
    Go to citation Crossref Google Scholar
30. Study on Willingness to Pay and Impact Mechanism of Gutter Oil Treatme...
    Go to citation Crossref Google Scholar
31. Guilt and the Consumption of Products with an Unhealthy Image
    Go to citation Crossref Google Scholar
32. Impact of Perceived Risk on Tourist Satisfaction and Future Travel Int...
    Go to citation Crossref Google Scholar
33. The Economic Influence on Consumers Buying Behavior in Islamic Countri...
    Go to citation Crossref Google Scholar
34. The Conceptualization of Risk Tolerance and Scale Development for Meas...
    Go to citation Crossref Google Scholar
35. The Impact of the Covid-19 Pandemic on Consumers' Intention to Use Sha...
    Go to citation Crossref Google Scholar
36. Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison ...
    Go to citation Crossref Google Scholar
37. User Acceptance of Internet of Vehicles Services: Empirical Findings o...
    Go to citation Crossref Google Scholar
38. Robotic Restaurant Marketing Strategies in the Era of the Fourth Indus...
    Go to citation Crossref Google Scholar
39. Drivers of Travel Insurance Purchase
    Go to citation Crossref Google Scholar
40. Co-creation in new product development: Which drivers of consumer part...
    Go to citation Crossref Google Scholar
41. Feel Safe to Take More Risks? Insecure Attachment Increases Consumer R...
    Go to citation Crossref Google Scholar
42. M-Commerce Acceptance in India: Model Development and Validation
    Go to citation Crossref Google Scholar
43. Customers’ Perceptions as an Antecedent of Satisfaction with Online Re...
    Go to citation Crossref Google Scholar
44. Ergen Bireyselleşme ve Ayrılmasının Tüketici Risk Algısı Üzerine Etkis...
    Go to citation Crossref Google Scholar
45. Exploring Different Types of Superstitious Beliefs in Risk-Taking Beha...
    Go to citation Crossref Google Scholar
46. Hotel Website Quality that Influences Customers' Purchase Intention
    Go to citation Crossref Google Scholar
47. Relationship between Biopsychosocial Factors and Financial Risk Tolera...
    Go to citation Crossref Google Scholar
48. Bibliographie
    Go to citation Crossref Google Scholar
49. Towards a better understanding of eating behaviour through the concept...
    Go to citation Crossref Google Scholar
50. Confidence: A Critical Review of the Literature and an Alternative Per...
    Go to citation Crossref Google ScholarPub Med
51. Conceptualising Consumers' Purchase Intention towards Online Group Buy...
    Go to citation Crossref Google Scholar
52. Mieux comprendre les comportements alimentaires grâce au concept de pe...
    Go to citation Crossref Google Scholar
53. Os riscos inerentes e manipulados no marketing turístico: o papel da s...
    Go to citation Crossref Google Scholar
54. Social Media WOM: Definition, Consequences and Inter-relationships
    Go to citation Crossref Google Scholar
55. From Firm-Controlled to Consumer-Contributed: Consumer Co-Production o...
    Go to citation Crossref Google Scholar
56. Risk perception, prior knowledge, and willingness to travel...
    Go to citation Crossref Google Scholar
57. Perceived risk, risk-reduction strategies (RRS) and consumption occasi...
    Go to citation Crossref Google Scholar
58. Temporal distance, mental simulation and the adoption of complex techn...
    Go to citation Crossref Google Scholar
59. La distance temporelle, la simulation mentale et le processus d’adopti...
    Go to citation Crossref Google Scholar
60. The effect of relationship desire on consumer‐to‐business relationship...
    Go to citation Crossref Google Scholar
61. Towards an Integrated Model of Antecedents and Consequences of Perceiv...
    Go to citation Crossref Google Scholar
62. Understanding propensity to initiate negotiations
    Go to citation Crossref Google Scholar
63. Customer intention to adopt a fee‐based advisory model
    Go to citation Crossref Google Scholar
64. Bibliographie
    Go to citation Crossref Google Scholar
65. The Determinants of Consumers’ Purchase Intention to Online Group-Buyi...
    Go to citation Crossref Google Scholar
66. Exploring the multidimensional role of involvement and perceived risk ...
    Go to citation Crossref Google Scholar
67. Consumer's perceived risk reduction by 3D virtual model
    Go to citation Crossref Google Scholar
68. Product type and word of mouth: a dyadic perspective
    Go to citation Crossref Google Scholar
69. Modelling customer loyalty in financial services
    Go to citation Crossref Google Scholar
70. The Effect of Store Image and Service Quality on Brand Image and Purch...
    Go to citation Crossref Google Scholar
71. New or recycled products: how much are consumers willing to pay?
    Go to citation Crossref Google Scholar
72. Reducing online privacy risk to facilitate e‐service adoption: the inf...
    Go to citation Crossref Google Scholar
73. How do involvement and product knowledge affect the relationship betwe...
    Go to citation Crossref Google Scholar
74. The effects of risk-reducing strategies on consumer perceived risk and...
    Go to citation Crossref Google Scholar
75. Understanding Propensity to Initiate Negotiations: An Examination of t...
    Go to citation Crossref Google Scholar
76. Bibliographie
    Go to citation Crossref Google Scholar
77. Demographic influences on behaviour
    Go to citation Crossref Google Scholar
78. “Scores on Doors”: hygiene disclosure schemes for consumers
    Go to citation Crossref Google Scholar
79. Extrinsic cues and perceived risk: the influence of consumption situat...
    Go to citation Crossref Google Scholar
80. Le rôle des représentations mentales dans le processus de choix, une a...
    Go to citation Crossref Google Scholar
81. Antecedents to internet‐based purchasing: a multinational study
    Go to citation Crossref Google Scholar
82. GENÇLERİN İLERİ TEKNOLOJİYE DAYALI ÜRÜN VE HİZMETLERİ KULLANMALARINDA ...
    Go to citation Crossref Google Scholar
83. Risk reduction: an insight from the UK poultry industry
    Go to citation Crossref Google Scholar
84. Customer Service and Relationship Management in the Context of Technol...
    Go to citation Crossref Google Scholar
85. How intangibility affects perceived risk: the moderating role of knowl...
    Go to citation Crossref Google Scholar
86. Perceived risk and outcome differences in multi‐level service relation...
    Go to citation Crossref Google Scholar
87. Technology‐enabled service delivery
    Go to citation Crossref Google Scholar
88. Consumer perception of food risk in chicken meat
    Go to citation Crossref Google Scholar
89. Food safety risk
    Go to citation Crossref Google Scholar
90. A buyer behaviour framework for the development and design of software...
    Go to citation Crossref Google Scholar
91. The role of marketing in supply chain management
    Go to citation Crossref Google Scholar
92. A cognitive model on attitude towards technology adoption
    Go to citation Crossref Google Scholar
93. Consumer perceived risk: conceptualisations and models
    Go to citation Crossref Google Scholar
94. Des communications interpersonnelles à la fidélité...
    Go to citation Crossref Google Scholar
95. Disclosure of Odds Information: An Experimental Investigation of Odds ...
    Go to citation Crossref Google Scholar
96. Le concept de risque perçu en psychologie du consommateur : Antécédent...
    Go to citation Crossref Google Scholar
97. Consumers’ perception of risk and the purchase of apparel from catalog...
    Go to citation Crossref Google Scholar
98. Toward Formalizing Fashion Theory
    Go to citation Crossref Google Scholar
99. The role of perceived risk in mail order catalog shopping
    Go to citation Crossref Google Scholar
100. Determinants of Influence in Organizational Buying: A Contingency Appr...
     Go to citation Crossref Google Scholar
101. The Use of Extrinsic Cues to Facilitate Product Adoption
     Go to citation Crossref Google Scholar
102. The Effect of Self-Confidence and Anxiety on Information Seeking in Co...
     Go to citation Crossref Google Scholar
103. Perceived Risk and Composition Models for Multiattribute Decisions
     Go to citation Crossref Google Scholar
104. The Attitude Change—Behavior Change Problem
     Go to citation Crossref Google Scholar
105. A Striking Characteristic of Innovators
     Go to citation Crossref Google Scholar
106. An Investigation of Perceived Risk at the Brand Level
     Go to citation Crossref Google Scholar