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First published online February 19, 2015

Science communication on YouTube: Factors that affect channel and video popularity

Dustin J. Welbourne [email protected] and Will J. GrantView all authors and affiliations
Volume 25, Issue 6
https://doi.org/10.1177/0963662515572068

Abstract

YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally generated content is superior in number, user-generated content was significantly more popular. Furthermore, videos that had consistent science communicators were more popular than those without a regular communicator. This study represents an important first step to understand content factors, which increases the channel and video popularity of science communication on YouTube.

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Biographies

Dustin J. Welbourne is a PhD candidate at the University of New South Wales in the School of Physical, Environmental and Mathematical Sciences. His research interests include evolutionary biogeography and how these topics are communicated in society.
Will J. Grant is a Researcher/Lecturer at the Australian National Centre for the Public Awareness of Science, Australian National University. His research and teaching have focused on the intersection of science, society and technology.

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Published In

Volume 25, Issue 6
Pages: 706 - 718
Article first published online: February 19, 2015
Issue published: August 2016

Keywords

  1. channel
  2. content analysis
  3. factors
  4. popularity
  5. review
  6. science communication
  7. video
  8. YouTube

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© The Author(s) 2015.
Request permissions for this article.
PubMed: 25698225

Authors

Affiliations

Dustin J. Welbourne
Australian National Centre for Public Awareness of Science, Australian National University, Australia; University of New South Wales, Australia
[email protected]
View all articles by this author
Will J. Grant
Australian National University, Australia
View all articles by this author

Notes

Dustin J. Welbourne, Australian National Centre for Public Awareness of Science, Australian National University, Science Road, Canberra, ACT 2601, Australia. Email: [email protected]

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