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Culturally mixed co-branding product framing in China: the role of cul...
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Platform success in the international marketplace: reconfiguring digit...
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Tackling International Markets: Bicultural Brand Positioning of Sport ...
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Perceived brand localness of foreign brands and its impacts on brand t...
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Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropria...
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The influence of brand innovativeness on consumer purchase intentions ...
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The interaction effect of consumer affinity and patriotism among mille...
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Redefining brand globalness: an interpretive inquiry
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Battle between psychological ownership and consumer animosity to influ...
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The relationship between perceived brand globalness/localness and purc...
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Customer Engagement in International Markets
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The Coalescence Effect: How a Combination of Foreign and Local Appeals...
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The dual impetus for perceived brand globalness and brand competence i...
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How foreign cultural identity affects franchise business in overseas m...
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The missing link in the evolution of product design: a strategy roadma...
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Exploring the chain of effects between local identity and expatriate c...
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Humanoid service robots versus human employee: how consumers react to ...
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To Each Their Own: The Impact of Regulatory Focus on Consumers’ Respon...
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Understanding Chinese consumers’ and Chinese immigrants’ purchase inte...
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Twenty Years of Research in Brand Globalness/Localness: A Systematic L...
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Perceived Brand Globalness/Localness: A Systematic Review of the Liter...
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How within-country consumer product (or brand) localness and supportin...
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Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects ...
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Building the connection between nation and commercial brand: an integr...
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Positioning strategies of high-tech products: cross-cultural moderatin...