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A meta-model of customer brand loyalty and its antecedents
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Enhancing word of mouth in the quick service restaurants: role of perc...
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Examining the effects of Facebook’s personalized advertisements on bra...
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Perception of brand globalness and localness: the role of brand compet...
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Consumers' purchase behavior reactions: a focus on the steady devaluat...
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The Global/Local Product Attribute: Decomposition, Trivialization, and...
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Technology within cultures: Segmenting the wired consumers in Canada, ...
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The Impact of Consumers’ Ethnic Disidentification and Cosmopolitanism ...
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The Importance of Cultural Heritage in the Promotion of a Nation's Bra...
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Consumer animosity: the mitigating effect of perceived brand globalnes...
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Cosmopolitanism and organizational commitment: a mediation effect of o...
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Role of perceived brand globalness and localness in developing consume...
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The relationship between perceived brand globalness/localness and purc...
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Beauty in the Eyes of the Beholders: How Government- and Consumer-Base...
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A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: T...
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Impact of nation brand experience on nation brand loyalty, and positiv...
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Retail inventory shrinkage, sensing weak security breach signals, and ...
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Do consumers follow their heart or mind when purchasing global brands?...
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How to Go GloCal: Omni-Brand Orientation Framework
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Effects of Ethnocentrism on International Hospitality Brands: A Cross-...
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Consumer cosmopolitanism in international marketing research: a system...
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Consumer Perceptions of Brand Localness and Globalness in Emerging Mar...
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Exploring the chain of effects between local identity and expatriate c...
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Local Impact of Global Crises, Institutional Trust, and Consumer Well-...
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Consumer dispositions: Meanings and non-meanings of outgroup favourabi...
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Impact of perceived brand localness and globalness on brand trust to p...
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Sociopolitical activist brands
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Pathways to Global versus Local Brand Preferences: The Roles of Cultur...
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The Link between Sustainable Destination Image, Brand Globalness and C...
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Possession Attachment toward Global Brands: How the “World of Barbie” ...
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Not All Wrongdoers Are Equal in the Public Eye: A Moderated Mediation ...
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No matter what you do, I still love you: an examination of consumer re...
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Perceived Brand Globalness/Localness: A Systematic Review of the Liter...
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Within, in-between, out-of-bounds? Locating researcher positionalities...
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Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects ...
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Assessing the predictive validity of perceived globalness and country ...
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Narrowband Influencers and Global Icons: Universality and Media Compat...
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Exploring Country-of-Origin Perceptions and Ethnocentrism: The Case of...