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First published December 2007

Identifying Opinion Leaders to Promote Behavior Change

Thomas W. Valente, PhD, and Patchareeya Pumpuang, MPHView all authors and affiliations
Volume 34, Issue 6
https://doi.org/10.1177/1090198106297855

Abstract

This article reviews 10 techniques used to identify opinion leaders to promote behavior change. Opinion leaders can act as gatekeepers for interventions, help change social norms, and accelerate behavior change. Few studies document the manner in which opinion leaders are identified, recruited, and trained to promote health. The authors categorize close to 200 studies that have studied or used opinion leaders to promote behavior change into 10 different methods. They present the advantages and disadvantages of the 10 opinion leader identification methods and provide sample instruments for each. Factors that might influence programs to select one or another method are then discussed, and the article closes with a discussion of combining and comparing methods.

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Published In

Volume 34, Issue 6
Pages: 881 - 896
Article first published: December 2007
Issue published: December 2007

Keywords

  1. opinion leaders
  2. lay health advisors
  3. health advocates
  4. health champions
  5. community leaders
  6. behavior change
  7. health promotion
  8. peer leaders

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PubMed: 17602096

Authors

Affiliations

Thomas W. Valente, PhD
University of Southern California, Alhambra, [email protected]
View all articles by this author
Patchareeya Pumpuang, MPH
University of Southern California, Alhambra
View all articles by this author

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