Consumers and Brands across the Globe: Research Synthesis and New Directions
Abstract
Get full access to this article
View all access and purchase options for this article.
References
Cite article
Cite article
Cite article
Download to reference manager
If you have citation software installed, you can download article citation data to the citation manager of your choice
Information, rights and permissions
Information
Published In
Keywords
Authors
Metrics and citations
Metrics
Journals metrics
This article was published in Journal of International Marketing.
VIEW ALL JOURNAL METRICSArticle usage*
Total views and downloads: 9466
*Article usage tracking started in December 2016
Altmetric
See the impact this article is making through the number of times it’s been read, and the Altmetric Score.
Learn more about the Altmetric Scores
Articles citing this one
Receive email alerts when this article is cited
Web of Science: 7 view articles Opens in new tab
Crossref: 104
-
Improving attitudes toward brands with global consumer culture positio...
-
Emotional attachment: a bridge between brand reputation and brand advo...
-
Tackling International Markets: Bicultural Brand Positioning of Sport ...
-
Understanding young Chinese consumers' preferences for foreign clothin...
-
Mirroring digital content marketing framework: capturing providers’ pe...
-
Local Roots and Global Responsibility: Terroir Brands and Their Respon...
-
The Impact of Nostalgia on Brand Resurrection and Iconness: The Import...
-
The role of national institutions in the effects of consumers’ perceiv...
-
Chinese students' attitudes towards US universities in the US–China co...
-
The Impact of Socio-Cultural Structures on (Un)Veiling Western Luxury ...
-
Conceptualizing, Measuring, and Managing Marketing Assets: Developing ...
-
Can Arab-origin brands go global? An exploratory study
-
The Impact of Cultural Values on Attitude Formation toward Cultural Pr...
-
GLOBAL AND LOCAL BRANDS: DISTINGUISHING PERCEPTIONS FROM ORIGIN
-
Brand Origin Effects During Economic Declines: Evidence from an Emergi...
-
Propelling International Marketing Research with Geospatial Data
-
The relationship between perceived brand globalness/localness and purc...
-
Brand Activism for Sustainable Development Goals: A Comparative Analys...
-
How to promote repurchase intention toward Covid-19 antigen test kits:...
-
Culture and religion creolization impact on digital advertisement of M...
-
Consumer purchase intention of intangible cultural heritage products (...
-
Impact of nation brand experience on nation brand loyalty, and positiv...
-
Fala que eu te escuto: o engajamento dos clientes nas redes sociais e ...
-
Favela won! - Resistance conveyed in bregafunk music videos
-
Favela venceu! - Resistência veiculada em videoclipes de bregafunk
-
Research trends, developments, and future perspectives in brand attitu...
-
Measuring brand hate in a cross-cultural context: Emic and Etic scale ...
-
Global vs. Local: A Quantitative Study of Factors Influencing Italian ...
-
How foreign cultural identity affects franchise business in overseas m...
-
The Impact of Vertical/Horizontal Individualism and Collectivism on Et...
-
Growing the community bank in the shadow of national banks: an empiric...
-
Engaging Consumers with Environmental Sustainability Initiatives: Cons...
-
Impact of Global Brand Chief Marketing Officers’ Corporate Social Resp...
-
A contingency-based approach to the nexus between international strate...
-
When organizational crises meet nationalism: Crisis communication of m...
-
Do Americans seek pleasure while Chinese care about others’ approval? ...
-
The interaction effect of country-of-origin positioning and cultural d...
-
Exploring the chain of effects between local identity and expatriate c...
-
Promoting Businesses Beyond Borders: Multinationals’ Perspectives
-
Global vs local: analysis of the consumer-brand relationships in India
-
Digital transformation in business and management research: An overvie...
-
Emerging trends in digital transformation: a bibliometric analysis
-
Global Markaların Türkiye Sevdası: Glokalizasyondan “Yerellik Yıkaması...
-
To What Extent Should Emerging Brands Maintain Distinctiveness in the ...
-
The Fresh Start Mindset: A Cross-National Investigation and Implicatio...
-
Understanding Chinese consumers’ and Chinese immigrants’ purchase inte...
-
The external effect of international tourism on brand equity developme...
-
Authenticity, fit and product type: Testing a celebrity brand extensio...
-
Brand credibility and marketplace globalization: The role of perceived...
-
Endorsement of Global Product Brands by Global Corporate Brands – A Co...
-
EMERGING TENDENCY OF BRANDS UTILIZATION AND ITS IMPACTS ON LIFE SATISF...
-
Exploring Patterns of Evolution for Successful Global Brands: A Data-M...
-
Exploring drivers of luxury brand buying behavior : An empirical study
-
Consumer perceptions on the origin of infant formula: a survey with ur...
-
An Evaluation of Retail Brand Extension in the Context of Store Atmosp...
-
Influence and Relationship between Branded Content and the Social Medi...
-
Perceived Brand Globalness/Localness: A Systematic Review of the Liter...
-
A Study of the Internationalization–Performance Relationship in Global...
-
Intra and inter-country comparative effects of symbolic motivations on...
-
How within-country consumer product (or brand) localness and supportin...
-
How Do Others Think About Us? The Effect of Country Perceptions on the...
-
Online E-Communication Channels: The Impact of CSR and Reviews on Purc...
-
Expatriate Consumers’ Adaptations and Food Brand Choices: A Compensato...
-
Young consumer’s attitude toward local versus foreign luxury brands
-
Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects ...
-
How nostalgic brand positioning shapes brand equity: differences betwe...
-
How country development and national culture affect the paths of perce...
-
How values of individualism and collectivism influence impulsive buyin...
-
The effects of brand origin and country-of-manufacture on consumers' i...
-
Consumer response to state-of-origin labels: the moderating role of re...
-
Cross-national roles of perceived reputation dimensions for MNCs
-
A Study in the Covid-19 Process on Determining the Moderated Mediation...
-
The psychology of consumer ethnocentrism and cosmopolitanism: a five-c...
-
Does the collectivism/individualism cultural orientation determine the...
-
A systematic review of brand transgression, service failure recovery a...
-
How consumer-based brand equity relates to market share of global and ...
-
Drivers of consumer-based brand equity: a two-country analysis of perc...
-
Narrowband Influencers and Global Icons: Universality and Media Compat...
-
Standing for politics: What consequences for brands?
-
Technology adoption news and corporate reputation: sentiment analysis ...
-
Extensions and Complexities
-
The Impact of globalization on the development of creative industries ...
-
The Influence of Global Brand Distribution on Brand Popularity on Soci...
-
On the Interplay Between Consumer Dispositions and Perceived Brand Glo...
-
Revisiting international marketing strategy in a digital era
-
Positioning strategies of high-tech products: cross-cultural moderatin...
-
Consumer involvement with corporate ads vs product ads: a cross-nation...
-
The myriad meanings of cultural identities
-
Consumer cultural identity: local and global cultural identities and m...
-
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products ...
-
Toward a Universal Account of Country-Induced Predispositions: Integra...
-
Why consumer animosity reduces product quality perceptions: The role o...
-
Exploring the implications of blockchain technology for brand–consumer...
-
Crossing Bridges: Assembling Culture into Brands and Brands into Consu...
-
The Balancing of Country-Based Interaction Orientation and Marketing S...
-
Personality Traits, Consumer Animosity, and Foreign Product Avoidance:...
-
Understanding Cultural Differences in Consumers’ Reactions to Foreign-...
-
Favoritism Toward Foreign and Domestic Brands: A Comparison of Differe...
-
Beyond country image favorability: How brand positioning via country p...
-
Global Versus Local Consumer Culture: Theory, Measurement, and Future ...
-
Spatial Distance Construal Perspectives on Cause-Related Marketing: Th...
-
Consumer Responses to High Service Attentiveness: A Cross-Cultural Exa...
-
Perceived financial well-being and its effect on domestic product purc...
-
“Should have I Bought the other One?” Experiencing Regret in Global ve...
Figures and tables
Figures & Media
Tables
View Options
Get access
Access options
If you have access to journal content via a personal subscription, university, library, employer or society, select from the options below:
loading institutional access options
AMA members can access this journal content using society membership credentials.
AMA members can access this journal content using society membership credentials.
Alternatively, view purchase options below:
Purchase 24 hour online access to view and download content.
Access journal content via a DeepDyve subscription or find out more about this option.