Skip to main content
Intended for healthcare professionals

Abstract

Despite progress toward poverty alleviation, policy making still lags in thinking about how individuals experience poverty as overlapping sources of disadvantage. Using the lens of intersectionality, this article identifies the gaps that arise from a conventional focus on isolated facets of poverty. Insights generated from an analysis of extant scholarship are used to develop a road map to help policy makers develop programs that address the complex experience of poverty and promote transformative solutions.

Get full access to this article

View all access and purchase options for this article.

References

Badger Emily (2014), “Why Whole Foods Is Moving into One of the Poorest Neighborhoods in Chicago,” Washington Post, (November 14), [available at https://www.washingtonpost.com/news/wonk/wp/2014/11/14/why-whole-foods-is-moving-into-one-of-the-poorest-neighborhoods-in-chicago/].
Battle Juan, Alderman-Swain Wanda, and Tyner Alia R. (2005), “Using an Intersectionality Model to Explain the Educational Outcomes for Black Students in a Variety of Family Configurations,” Race, Gender, & Class, 12 (1), 126–51.
Banerjee Abhijit and Duflo Esther (2011), Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty. New York: PublicAffairs.
Bishwakarma Ramu, Hunt Valerie, and Zajicek Anna (2007), “Educating Dalit Women: Beyond a One-Dimensional Policy Formulation,” Himalaya, the Journal of the Association for Nepal and Himalayan Studies, 27 (1), 27–39.
Bornstein David (2005), The Price of a Dream: The Story of the Grameen Bank. New York: Oxford University Press.
Carney Megan A. (2014), “The Biopolitics of ‘Food Insecurity’: Towards a Critical Political Ecology of the Body in Studies of Women's Transnational Migration,” Journal of Political Ecology, 21 (1), 1–18.
Chaplin Lan Nguyen, Hill Ronald Paul, and John Deborah Roedder (2014), “Poverty and Materialism: A Look at Impoverished Versus Affluent Children,” Journal of Public Policy & Marketing, 33 (Spring), 78–92.
Choo Hae Yoon and Ferree Myra M. (2010), “Practicing Intersectionality in Sociological Research: A Critical Analysis of Inclusions, Interactions, and Institutions in the Study of Inequalities,” Sociological Theory, 28 (2), 129–49.
Cole Elizabeth R. (2009), “Intersectionality and Research in Psychology,” American Psychologist, 64 (3), 170–80.
Collins Patricia Hill (2000), Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment. New York: Routledge.
Crenshaw Kimberlé (1991), “Mapping the Margins: Intersectionality, Identity Politics, and Violence Against Women of Color,” Stanford Law Review, 43 (6), 1241–99.
Crockett David, Anderson Laurel, Bone Sterling A., Roy Abhijit, Wang Jeff Jianfeng, and Coble Garrett (2011), “Immigration, Culture, and Ethnicity in Transformative Consumer Research,” Journal of Public Policy & Marketing, 30 (Spring), 47–54.
Crockett David and Wallendorf Melanie (2004), “The Role of Normative Political Ideology in Consumer Behavior,” Journal of Consumer Research, 31 (December), 511–28.
Donald Betsy (2013), “Food Retail and Access After the Crash: Rethinking the Food Desert Problem,” Journal of Economic Geography, 13 (2), 231–37.
Filindra Alexandra (2012), “Immigrant Social Policy in the American States: Race Politics and State TANF and Medicaid Eligibility Rules for Legal Permanent Residents,” State Politics & Policy Quarterly, 13 (1), 26–48.
Frable Deborrah (1997), “Gender, Racial, Ethnic, Sexual, and Class Identities,” Annual Review of Psychology, 48 (1), 139–62.
Garcia Shernaz B. and Ortiz Alba A. (2013), “Intersectionality as a Framework for Transformative Research in Special Education,” Multiple Voices for Ethnically Diverse Exceptional Learners, 13 (2), 32–47.
Giesler Markus and Veresiu Ela (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,” Journal of Consumer Research, 41 (Fall), 840–57.
Gopaldas Ahir (2013), “Intersectionality 101,” Journal of Public Policy & Marketing, 32 (Special Issue), 90–94.
Gopaldas Ahir and Fischer Eileen (2012), “Beyond Gender: Intersectionality, Culture, and Consumer Behavior,” in Gender, Culture, and Consumer Behavior, Otnes C.C. and Zayer L.T., eds. New York: Routledge, 393–410.
Grier Sonya A., Mensinger Janell, Huang Shirley H., Kumanyika Shiriki K., and Stettler Nicolas (2007), “Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample,” Journal of Public Policy & Marketing, 26 (Fall), 221–35.
Grzanka Patrick (2014), Intersectionality: A Foundations and Frontiers Reader. Philadelphia: Westview.
Hancock Ange-Marie (2007), “When Multiplication Doesn't Equal Quick Addition: Examining Intersectionality as a Research Paradigm,” Perspectives on Politics, 5 (1), 63–79.
Hankivsky Olena and Cormier Renee (2011), “Intersectionality and Public Policy: Some Lessons from Existing Models,” Political Research Quarterly, 64 (1), 217–29.
Hankivsky Olena, Reid Colleen, Cormier Renee, Varcoe Colleen, Clark Natalie, Benoit Cecilia, et al. (2010), “Exploring the Promises of Intersectionality for Advancing Women's Health Research,” International Journal for Equity in Health, 9 (5), 1–15.
Henry Paul C. (2005), “Social Class, Market Situation, and Consumers’ Metaphors of (Dis)empowerment,” Journal of Consumer Research, 31 (March), 766–78.
Hill Ronald Paul (2001), “Surviving in a Material World: Evidence from Ethnographic Consumer Research on People in Poverty,” Journal of Contemporary Ethnography, 30 (4), 364–91.
Hill Ronald Paul and Gaines Jeannie (2007), “The Consumer Culture of Poverty,” Journal of American Culture, 30 (1), 81–95.
Hill Ronald Paul and Stephens Debra Lynn (1997), “Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers,” Journal of Macromarketing, 17 (2), 32–48.
Karim Lamia (2008), “Demystifying Micro-Credit: The Grameen Bank, NGOs, and Neoliberalism in Bangladesh,” Cultural Dynamics, 20 (1), 5–29.
Kiernan Kathleen E. and Mensah Fiona K. (2009), “Poverty, Maternal Depression, Family Status, and Children's Cognitive and Behavioral Development in Early Childhood: A Longitudinal Study,” Journal of Social Policy, 38 (4), 569–88.
Kotler Philip, Roberto Ned, and Leisner Tony (2006), “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, 26 (2), 233–39.
Ku Leighton and Matani Sheetal (2001), “Left Out: Immigrants’ Access to Healthcare and Insurance,” Health Affairs, 20 (1), 247–56.
Lee Renee Gravois, Ozanne Julie L., and Hill Ronald Paul (1999), “Improving Service Encounters Through Resource Sensitivity: The Case of Health Care Delivery in an Appalachian Community,” Journal of Public Policy & Marketing, 10 (Fall), 230–48.
MacInnis Deborah J. (2011), “A Framework for Conceptual Contributions in Marketing,” Journal of Marketing, 75 (July), 136–54.
Manuel Tiffany (2006), “Envisioning the Possibilities for a Good Life: Exploring the Public Policy Implications of Intersectionality Theory,” Journal of Women, Politics & Policy, 28 (3/4), 173–203.
Margonelli Lisa (2015), “Everything I Know I Learned from Drumline,” Zócalo Public Square, [available at http://www.zocalopublicsquare.org/2015/07/28/everything-i-know-i-learned-from-drumline/ideas/nexus/].
Martin Molly A. and Lippert Adam M. (2012), “Feeding Her Children, but Risking Her Health: The Intersection of Gender, Household Food Insecurity, and Obesity,” Social Science & Medicine, 74 (11), 1754–64.
McCall Leslie (2001), Complex Inequality: Gender, Class, and Race in the New Economy. New York: Routledge.
McCall Leslie (2005), “The Complexity of Intersectionality,” Signs, 30 (3), 1771–800.
McMullin Julie Ann and Cairney John (2004), “Self-Esteem and the Intersection of Age, Class, and Gender,” Journal of Aging Studies, 18 (1), 75–90.
Ozanne Julie L. and Saatcioglu Bige (2008), “Participatory Action Research,” Journal of Consumer Research, 35 (October), 423–39.
Pattillo-McCoy Mary (1999), Black Picket Fences: Privilege and Peril Among the Black Middle Class. Chicago: University of Chicago Press.
Phillips Libba (2010), “Lost Among the Homeless: Locating Missing Persons with Mental Illness,” Outpost for Hope, [available at http://www.namifingerlakes.org/Documents/Locating-Missing-Persons-with-Mental-Illness.pdf].
Powell John A. (2007), “The Race and Class Nexus: An Intersectional Perspective,” Law & Inequality, 25 (2), 355–428.
Purdie-Vaughns Valerie and Eibach Richard P. (2008), “Intersectional Invisibility: The Distinctive Advantages and Disadvantages of Multiple Subordinate-Group Identities,” Sex Roles, 59 (5), 377–91.
Reid Colleen and LeDrew Robin A. (2013), “The Burden of Being ‘Employable’: Underpaid and Unpaid Work and Women's Health,” Affilia, 28 (1), 79–93.
Richins Marsha L. and Chaplin Lan Nguyen (2015), “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” Journal of Consumer Research, 41 (April), 1333–57.
Saatcioglu Bige and Corus Canan (2014), “Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished,” Journal of Macromarketing, 34 (2), 122–32.
Sachs Jeffrey (2005), The End of Poverty: Economic Possibilities for Our Time. New York: Penguin.
Sen Amartya (1999), Development as Freedom. New York: Knopf.
Stewart David W. (2014), “What Is Policy? and Why It Matters,” Journal of Public Policy & Marketing, 33 (Spring), 1–3.
Torri Maria-Costanza and Martinez Andrea (2011), “Gender Empowerment and Equality in Rural India: Are Women's Community-Based Enterprises the Way Forward?” Journal of International Women's Studies, 12 (1), 157–76.
Vallianatos Helen and Raine Kim (2008), “Consuming Food and Constructing Identities Among Arabic and South Asian Immigrant Women,” Food, Culture & Society, 11 (3), 355–73.
Verloo Mieke (2006), “Multiple Inequalities, Intersectionality, and the European Union,” European Journal of Women's Studies, 13 (3), 211–28.
Viswanathan Madhubalan, Sridharan Srinivas, and Ritchie Robin (2010), “Understanding Consumption and Entrepreneurship in Subsistence Marketplaces,” Journal of Business Research, 63 (6), 570–81.
Viswanathan Madhubalan, Sridharan Srinivas, Ritchie Robin, Venugopal Srinivas, and Jung Kiju (2012), “Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy,” Journal of Public Policy & Marketing, 31 (Fall), 159–77.
Weber Lynn and Elizabeth Fore M. (2007), “Race, Ethnicity, and Health: An Intersectional Approach,” in Handbook of the Sociology of Racial and Ethnic Relations, Vera H. and Feagin J.R., eds. New York: Springer, 191–218.
Weick Karl (1984), “Small Wins: Redefining the Scope of Social Problems,” American Psychologist, 39 (1), 40–49.
Winker Gabriele and Degele Nina (2011), “Intersectionality as Multi-Level Analysis: Dealing with Social Inequality,” European Journal of Women's Studies, 18 (1), 51–66.

Cite article

Cite article

Cite article

OR

Download to reference manager

If you have citation software installed, you can download article citation data to the citation manager of your choice

Share options

Share

Share this article

Share with email
EMAIL ARTICLE LINK
Share on social media

Share access to this article

Sharing links are not relevant where the article is open access and not available if you do not have a subscription.

For more information view the Sage Journals article sharing page.

Information, rights and permissions

Information

Published In

Article first published online: September 1, 2016
Issue published: September 2016

Keywords

  1. poverty
  2. public policy
  3. intersectionality
  4. vulnerability
  5. policy invisibility

Rights and permissions

© 2016 American Marketing Association.
Request permissions for this article.

Authors

Affiliations

Bige Saatcioglu
Carol Kaufman-Scarborough
Rutgers School of Business–Camden
Christopher P. Blocker
Shikha Upadhyaya
California State University, Los Angeles
Samuelson Appau

Notes

(e-mail: [email protected])
(e-mail: [email protected])
(e-mail: [email protected])
(e-mail: [email protected])
(e-mail: [email protected])
(e-mail: [email protected])
The authors would like to thank Professor Julie A. Ruth for her comments on a preliminary draft of this manuscript. Ronald Paul Hill served as associate editor for this article.

Metrics and citations

Metrics

Journals metrics

This article was published in Journal of Public Policy & Marketing.

VIEW ALL JOURNAL METRICS

Article usage*

Total views and downloads: 2050

*Article usage tracking started in December 2016


Altmetric

See the impact this article is making through the number of times it’s been read, and the Altmetric Score.
Learn more about the Altmetric Scores



Articles citing this one

Receive email alerts when this article is cited

Web of Science: 0

Crossref: 44

  1. Crafting Climate Solutions for Nature-Dependent Subsistence Communitie...
    Go to citation Crossref Google Scholar
  2. Marketing’s role in promoting dignity and human rights: A conceptualiz...
    Go to citation Crossref Google Scholar
  3. An integrative theory of resource discrepancies
    Go to citation Crossref Google Scholar
  4. Intersectionality in Marketing: A Paradigm for Understanding Understud...
    Go to citation Crossref Google Scholar
  5. Intersectionality, agency and take‐up of benefits among families livin...
    Go to citation Crossref Google Scholar
  6. Intersectional barriers to women’s advancement in higher education ins...
    Go to citation Crossref Google Scholar
  7. Health Equity Cannot Be Sought Without the Consideration of Racism In ...
    Go to citation Crossref Google Scholar
  8. Rethinking scarcity and poverty: Building bridges for shared insight a...
    Go to citation Crossref Google Scholar
  9. Economic Wellbeing Index – Developing an Inclusive Measure of Wellbein...
    Go to citation Crossref Google Scholar
  10. Improving societal benefit through transformative consumer research: A...
    Go to citation Crossref Google Scholar
  11. The Anatomy of Economic Inequality
    Go to citation Crossref Google Scholar
  12. Begegnung mit dem Selbst, Begegnung mit dem Anderen: Narrative über Ra...
    Go to citation Crossref Google Scholar
  13. Advancing Food Well-Being in Poverty Through Intersectionality
    Go to citation Crossref Google Scholar
  14. Getting real about consumer poverty: Deep ...
    Go to citation Crossref Google Scholar
  15. An Indigenous Perspective of the Australasian Marketing Academy
    Go to citation Crossref Google Scholar
  16. Critical social marketing: towards emancipation?
    Go to citation Crossref Google Scholar
  17. How Subsistence Communities Reconfigure Livelihood Systems in Response...
    Go to citation Crossref Google Scholar
  18. Incorporating Intersectionality in Public Policy: A Systematic Literat...
    Go to citation Crossref Google Scholar
  19. Unintended Consequences in Transformative Service Research: Helping Wi...
    Go to citation Crossref Google Scholar
  20. What Exactly Is Marketing and Public Policy? Insights for JPPM Researc...
    Go to citation Crossref Google Scholar
  21. Fostering inclusive social innovation in subsistence marketplaces thro...
    Go to citation Crossref Google Scholar
  22. Negotiated Agency in the Face of Consumption Constraints: A Study of W...
    Go to citation Crossref Google Scholar
  23. Reversing the Gains of the Civil Rights and Women’s Movements: How Hou...
    Go to citation Crossref Google Scholar
  24. Across Time, Across Space, and Intersecting in Complex Ways: A Framewo...
    Go to citation Crossref Google Scholar
  25. Envisioning a community‐centric approach to impact assessments in subs...
    Go to citation Crossref Google Scholar
  26. Exploring Subsistence Marketplaces Through a Feminist Perspective
    Go to citation Crossref Google Scholar
  27. Identity interplay: The importance and challenges of consumer research...
    Go to citation Crossref Google Scholar
  28. Intersecting Vulnerabilities, Intersectional Discrimination, and Stigm...
    Go to citation Crossref Google Scholar
  29. Together We Rise: How Social Movements Succeed
    Go to citation Crossref Google Scholar
  30. Mothers living homeless in Madrid (Spain): Characteristics, vulnerabil...
    Go to citation Crossref Google Scholar
  31. Journal of Public Policy & Marketing in Our Turbulent Times: Foundatio...
    Go to citation Crossref Google Scholar
  32. Financial Fragility of Pakistani Household
    Go to citation Crossref Google Scholar
  33. Street-Level Bureaucrats and Intersectional Policy Logic: a Case Study...
    Go to citation Crossref Google Scholar
  34. The COVID-19 Pandemic at the Intersection of Marketing and Public Poli...
    Go to citation Crossref Google Scholar
  35. The Effect of Egocentric Taste Judgments on Stereotyping of Welfare Re...
    Go to citation Crossref Google Scholar
  36. Improving the Wellbeing of Old People: Thoughts and Reflections
    Go to citation Crossref Google Scholar
  37. Food access for all: Empowering innovative local infrastructure
    Go to citation Crossref Google Scholar
  38. Transformative intersectionality: Moving business towards a critical p...
    Go to citation Crossref Google Scholar
  39. Hunger and Food Well-Being: Advancing Research and Practice
    Go to citation Crossref Google Scholar
  40. Timid Imposition: Intersectional Travel and Affirmative Action in Urug...
    Go to citation Crossref Google Scholar
  41. Gender-Based Analysis Plus in Canada: Problems and Possibilities of In...
    Go to citation Crossref Google Scholar
  42. Remedying Food Policy Invisibility with Spatial Intersectionality: A C...
    Go to citation Crossref Google Scholar
  43. Risky Research? How Relational Engagement in Research Can Mitigate Har...
    Go to citation Crossref Google Scholar
  44. Encountering the Self, Encountering the Other: Narratives of Race and ...
    Go to citation Crossref Google Scholar

Figures and tables

Figures & Media

Tables

View Options

Get access

Access options

If you have access to journal content via a personal subscription, university, library, employer or society, select from the options below:

AMA members can access this journal content using society membership credentials.

AMA members can access this journal content using society membership credentials.


Alternatively, view purchase options below:

Purchase 24 hour online access to view and download content.

Access journal content via a DeepDyve subscription or find out more about this option.

View options

PDF/ePub

View PDF/ePub

Full Text

View Full Text