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Rural Entrepreneurship, Innovation, and Technology: Narratives From the Italian AgriFood Startup Ecosystem

Rural Entrepreneurship, Innovation, and Technology: Narratives From the Italian AgriFood Startup Ecosystem

Teresa Graziano
Copyright: © 2020 |Pages: 20
ISBN13: 9781522598374|ISBN10: 1522598375|ISBN13 Softcover: 9781522598381|EISBN13: 9781522598398
DOI: 10.4018/978-1-5225-9837-4.ch017
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MLA

Graziano, Teresa. "Rural Entrepreneurship, Innovation, and Technology: Narratives From the Italian AgriFood Startup Ecosystem." Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies, edited by Andrei Jean Vasile, et al., IGI Global, 2020, pp. 334-353. https://doi.org/10.4018/978-1-5225-9837-4.ch017

APA

Graziano, T. (2020). Rural Entrepreneurship, Innovation, and Technology: Narratives From the Italian AgriFood Startup Ecosystem. In A. Jean Vasile, J. Subic, A. Grubor, & D. Privitera (Eds.), Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies (pp. 334-353). IGI Global. https://doi.org/10.4018/978-1-5225-9837-4.ch017

Chicago

Graziano, Teresa. "Rural Entrepreneurship, Innovation, and Technology: Narratives From the Italian AgriFood Startup Ecosystem." In Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies, edited by Andrei Jean Vasile, et al., 334-353. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9837-4.ch017

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Abstract

Innovative startups, namely newly-created, innovation-based companies, are regarded as drivers of local development in addition to mirroring the entrepreneurial attitude of a local innovation ecosystem. However, “smart” and “startups” have become “buzzy” words, often used as labels to attract new investors and/or high-profile residents, namely in urban contexts. Although often depicted as marginalized, rural areas are not new to innovation. Agriculture and food technologies have enormous potential in terms of sustainable food production, provision, and protection of rural areas. As a result, it is interesting to evaluate to what extent the rhetoric of the “startup effect” also affects rural areas, traditionally depicted as marginalized. Thus, the chapter scrutinizes the narratives about the “startup effect” in the Italian Agrifood sector, and explores the relations among innovative AgriFood startups, rural milieu, and local entrepreneurial ecosystem from an Economic Geography perspective.

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