Are Your Digital Ad Dollars Driving Foot Traffic?

Tue, Apr 16, 2024 1:02 PM EDT{LOCAL_TZ}



Summary

Customers visiting a physical location are more likely to make a purchase than those browsing online. But without campaigns specifically designed to increase foot traffic to brick-and-mortar locations, you could be overspending on media that isn’t increasing visits, conversions or generating the ROAS required of marketers today.

Uncover the media strategies successful marketers use to drive foot traffic using real-world consumer behavior from Dave’s Hot Chicken, Source, Bandolier Media, DNA Creates and GroundTruth. You’ll find out:

  • Comprehensive media strategies proven to drive sales, increase foot traffic and ROAS

  • How successful companies measure performance, and what metrics matter most to them for audience and revenue growth

  • Ways to connect with the members of your audience who are most likely to take action

 
 Speakers

Brad Haley
CMO
Dave’s Hot Chicken           


Brad is responsible for all aspects of marketing, advertising, guest insights and PR for the almost 200-unit QSR chain. Prior to joining Dave’s, Brad was CMO of IHOP where he notably led the IHOb (International House of Burgers) activation.

Gregg Spiegel
SVP, Strategic Planning & 
Analytics
Source                                   


Gregg is an accomplished senior executive with a proven track record of developing and implementing effective strategies to drive positive results for Source’s clients.
George Ellis
Owner, Creative Director
Bandolier Media               


George co-owns Bandolier Media, whose clients include TikTok, Roto-Rooter and Pabst. He has done a little bit of everything in his 20 years in the creative industry, from writing taglines and naming products to creating viral social media properties.
Francisca Moliere
Integrated Media Supervisor
DNA Creates
             

Francisca develops integrated media campaigns that embody the connection between technology and audience. She’s worked with clients such as Dunkin Donuts, Ulta Beauty and Amazon Fresh.
Brandon Rhoten
CMO
GroundTruth     
               

Brandon leads all marketing functions for GroundTruth’s advertising products. Previously, he was CMO of Potbelly, CMO of Papa John’s and VP of marketing at Wendy’s.



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