Do streaming viewers really want to see ads? Is binge watching still a thing? How many different services do people subscribe to? What do key Gen Z and millennial audiences want? These are among the key topics covered in the latest version of Tubi’s annual look at the state of streaming. “The Stream 2024,” produced in partnership with The Harris Poll, uncovers key streaming trends, with a focus on ways marketers can cut through the noise to better manage their video investments.
Discover more about the changing state of streaming from Karl Dawson, Tubi’s VP of audience research, and Morgan Rentko, research manager at the Harris Poll. You’ll find out:
How much time Americans now spend streaming and how many streaming services they have
What Americans are spending on streaming and how they feel about ads
What Gen Z and millennials want from streaming—including original, diverse and free content from independent creators
