Nova (“Polar Mobile Group Inc.”) operates various online services that may collect information/data for either our own commercial purposes, and/or at the direction and on the behalf of our customers.
It is Nova’s policy to respect your privacy regarding any data we may collect, to afford you all legal rights to which you are entitled under applicable laws, to employ adequate cybersecurity measures when handling such data, and to handle and process such data lawfully.
Below, our privacy policy is detailed in plain everyday language. It is Nova’s intent that you are fully aware of the collection and processing of any data you provide us.
Below are direct links to standards, laws, and/or regulations that are applicable to our privacy and data policies:
Our Privacy Policy may change from time to time. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice.
Nova is a technology provider to media publishers & agencies. Our MediaVoice platform, and any related product(s) and/or service(s), enables publishers to monetize their web traffic, primarily via advertising.
We collect data about the services that you use and how you use them, like viewing and interacting with ads and content:
We do not collect any of the following personal information about you:
To the best of our knowledge, a small subset of the data we collect has special classifications under various standards, laws, and regulations:
We use the information we collect to:
Our general guideline is to collect data only when it is necessary for the proper functioning of the product being used or the services being performed, or for the protection of such services (for example, to prevent fraud).
When you contact Nova directly, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.
We use aggregated information from all of our users to produce and publish trend reports and other relevant industry metrics/benchmarks.
We do not sell any personally identifiable data to third parties.
We will ask for your consent before using personal information for a purpose other than those that are set out in this Privacy Policy. Nova processes information on our servers in many countries around the world. We may process your information on a server located outside the country where you live.
We respect the opt-out and “Limit Ad Tracking” signals of the device and/or compliant website that you are browsing when you see Nova-powered ads. Each publisher and/or device manufacturer offers various ways to opt-out of ad tracking. See the following FTC page for an overview of common tracking mechanisms and how to opt out of each: https://www.consumer.ftc.gov/articles/0042-online-tracking.
Nova primarily collects data by sending AJAX HTTPS requests from the web page to our servers. These servers may be associated with any of our public domain names (or subdomains):
If employed, our sub-processors may also collect data via a similar mechanism. These servers may be associated with any of their public domain names (or subdomains):
We normally retain any personally identifiable data for a period of 36 months, or until we receive and process a request for deletion from you. We may retain anonymized and/or aggregated data indefinitely.
When you visit a website or app that makes use of Nova’s MediaVoice platform, we generate a random user ID that identifies your browser. This user ID is sent with tracking data we collect (see above: “What data we collect”). The ID is discarded when you leave the page. We are unable to link any data we have with you individually.
Nova participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Nova’s identification number within the framework is 297.
Nova is a privately held Canadian company headquartered in Toronto, Ontario, Canada. We have offices in Toronto, Ontario, Canada; New York, NY, USA; London, England, UK; and Sydney, New South Wales, Australia.
Our headquarters is located at the following address:
2300 Yonge Street
Suite 1600
Toronto, Ontario, Canada
M4P 1E4
Our data processing and storage takes place in Canada, although data exchanged with Nova over the Internet may (and often does) traverse networks and/or systems in other countries. We make use of various Content Delivery Networks (with worldwide locations) to handle web traffic and deliver content.
On-the-fly access and use of data (for example, in order to serve an ad) may take place on a server located in any of the following countries:
Nova’s policies and standards aim to be fully compliant with the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), as well as the European Union’s General Data Protection Regulation 2016/679 (GDPR).
Key management personnel regarding data policy, management, protection, and risk mitigation are listed below:
Title/Role |
Name |
Chief Executive Officer |
Mr. Matthew Crenshaw |
Chief Financial Officer |
Mr. Andres Moron |
Vice President, Engineering |
Mr. Carlo Barrettara |
Nova’s Vice President, Engineering serves as its GDPR Data Protection Officer.
You can reach our team by sending an email to [email protected].
Presently, we do not offer a data export facility, as we have no means of linking any data we have collected with you personally. Please contact our team via email at [email protected] if you have any questions regarding the lawful data rights to which you are entitled.
