Skift Hotel Tech Benchmark

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Take Part

We invite all hoteliers and hotel tech vendors to fill in our survey and help us demystify the hotel tech space!

Please click on the relevant button below to fill in the survey. Once we receive your answers, we will keep you updated on latest insights and reports coming out of the Hotel Tech Benchmark.

Many thanks for participating.

Fill in the vendor survey
Fill in the hotelier survey

Methodology

We are currently surveying hotel tech vendors in order to pull together market sizes and vendor landscapes for all major hotel tech categories.

In Phase 2 we will start surveying hoteliers to benchmark their hotel tech spending, and to provide vendors with insights into opportunities for market expansion.

Read the full methodology here.

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Latest Hotel Tech Benchmark Reports

Technology

Hotel Tech Benchmark: Payment Solutions 2023

The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.

October 2023
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Technology

Hotel Tech Benchmark: Digital Marketing and Advertising Tech 2023

Digital marketing and advertising tools, if utilized effectively can help hotels increase direct bookings, draw in new customers, and improve the overall content strategy. This tech category has the potential to generate $3 billion in annual revenues and is embedded in the industry's future.

July 2023
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Technology

Hotel Tech Benchmark: Central Reservation Systems 2023

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

May 2023
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Technology

Hotel Tech Benchmark: Booking Engines, Website Builders, and Direct Booking Tools 2023

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

April 2023
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Hotel Tech Benchmark: Task Management, Housekeeping, and Staff Collaboration Tools 2023

The vast majority of hoteliers still rely on manual checklists, Excel workbooks, and phone calls for managing staff operations. However, if tech vendors can convince hoteliers to adapt, a new tech category has the potential to generate $1.3 billion annually.

March 2023
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Technology

Hotel Tech Benchmark: Reputation and Review Management 2023

The explosive popularity of online guest reviews on numerous review platforms has made it imperative for hotels to adopt reputation and review management software to be able to manage their public perception and benchmark guest satisfaction. This tech category has observed growth in the last decade and has the potential to generate $1.3 billion in annual revenues.

January 2023
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Technology

Hotel Tech Benchmark: Guest-Facing Technology 2022

Guest-facing tech has gained popularity over the last few years, especially due to its contactless capabilities. While there is a lot of investment in this landscape and growing interest from hoteliers and guests, it is still largely in its infancy with a lot of potential to grow.

November 2022
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Technology

Hotel Tech Benchmark: Customer Relationship Management 2022

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

June 2022
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Technology

Hotel Tech Benchmark: Revenue Management Systems 2021

Sophisticated revenue management systems will undoubtedly become more commonplace in the hotel industry, but today still only a small minority of hotels use them. There is a lot of room left for growth, innovation, and disruption.

December 2021
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Hotel Tech Benchmark: Property Management Systems 2021

This is the most complete vendor landscape and market sizing for the hotel property management system sector. With annual revenues of $4.5 billion, this is the largest hotel tech category, but it is also extremely fragmented. There is a lot to fight for.

November 2021
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