Dr. Leonidas Hatzithomas is an assistant professor in the Department of Business Administration at the University of Macedonia, Greece. His research interests include humor, metaphors, and gender issues in advertising, social media communications, and sustainable destination image. He has published in a number of journals, including the International Marketing Review, International Journal of Advertising, Psychology & Marketing, Food Research International, Journal of Consumer Behaviour, Journal of Product & Brand Management, Sustainability, Journal of Gender Studies, Humor: International Journal of Humor Research, Journal of Marketing Communications, International Review on Public and Nonprofit Marketing, International Journal of Internet Marketing & Advertising, Journal of Customer Behaviour, Journal of Current Issues & Research in Advertising, and Journal of Global Fashion Marketing.
