A concise handbook, THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE.

By the Color of Our Skin explodes powerful myths and outlines a new vision of race in America.

Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

Highlighting audience-focused principles and techniques of audience research and recurring assessment, this title is based on the premise that public relations (PR) is a management function, one coordinated with an organization's other ...

This concise and student-friendly handbook serves as a complete style guide and reference tool for PR students and practitioners. This guide will assist students in presenting messages that display great form and style.