As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.” ...

Written for senior personnel in private and public sector tourism and hospitality operations, and as a reference point for students, this text examines current global dimensions, patterns and trends.

" "Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry.

"Profiles jobs in travel and hospitality such as Baggage porters and bellhops, Bed and breakfast owners, Hotel concierges, Interpreters and translators, Ski resort workers, and Travel agents."--Résumé de l'éditeur.

Whether you want to spend your days outside leading tours or in the kitchen preparing delicious meals for customers, the travel and hospitality industries offer a diverse array of career opportunities.

Explores some of the careers in the hospitality, human services, and tourism field for high school graduates who believe four years of higher education is not the right choice for them.

The academics who contributed to this collection are chiefly concerned with reflecting useful insights into the study of hospitality that encompass the commercial provision of hospitality and its counterpart in the private domestic setting.

This text provides detailed coverage of the breadth of issues involved in the management of tourism businesses.