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Hot Girl Summer rapper, Nike collaborator, Big Mouth guest star, and – most importantly – boss and chief decision-maker of her own brand: Megan Thee Stallion is our April cover star. 🤩 In a candid interview with writer Leslie Blount we get a behind-the-scenes look at the business mind behind Megan’s monikers and alter egos (see: “Hot Girl Meg,” the “Hot Girl Coach” and “Tina Snow”). 🔥🔥🔥 Read the full story: https://adweek.it/3TJvGL8 Photographs by Kanya Iwana Styling by Zerina Akers for Mastermind MGMT Tailoring by Matthew Reisman for Mastermind MGMT Hair by Kellon Deryck for Mastermind MGMT Hair assistant Bryson Hill for Mastermind MGMT Makeup by Lauren Child Manicure by Ginger Lopez PR agency Vital Versatility

Verizon, Nationwide, Toyota and Snickers join the field pursuing the sport's newest stars in Detroit amid surging viewership.

Google delayed cookie deprecation earlier this week to give the UK’s Competition and Markets Authority more time to make sure its plan wasn’t anti-competitive. Here is what Google needs to do before it can deprecate third party cookies, per the regulatory body’s latest report. https://lnkd.in/eN_V3nSe

Adam Scott, obsessed with how his facial hair might inform a character he's playing, launches into a story about shaving, his dad's beard, his pimply adolescence.. And as it turns out, it's all based on his real life. (Not like one of those celeb stories on late-night TV that's totally fake). The affable actor has a deal with--and a very meta-clever ad for--Philips Norelco, which gave me a good excuse to chat with him. Check out what he had to say about endorsements (he's done a few), oversaturation, creativity and, of course, whiskers. ADWEEK #marketingandadvertising Rafael Viestel da Silva

Amid the 2024 National Football League (NFL) Draft, ADWEEK sees just how much brands want to attach themselves to the league's newest stars like Caleb Williams, Jayden Daniels, Marvin Harrison Jr. and Rome Odunze as football viewership rises. In 2023, the National Football League welcomed 11.29 million viewers to its first-round NFL Draft broadcasts on ABC, ESPN and the NFL Network. That would’ve placed the Draft in the depths of the 50 most-watched sporting events of the year—which were all NFL broadcasts—but still gave it a sports marketingaudience larger than all but one game of the World Series and any auto racing event, any domestic or international soccer event or any hockey or tennis event. That doesn’t include 123 million Super Bowl viewers this year—the largest television audience since 150 million people watched the Apollo 11 moon landing in 1969. “The NFL is riding massive momentum in fandom, interest and viewership, and the draft is an exciting moment for the most passionate fans to welcome the new players,” said Basia Wojcik, vp of sports at TMA (The Marketing Arm). “It’s no wonder that brands want to appeal to these fandoms—both the teams’ and the draftees’—and activate around this hopeful event.” Here's a look at what Toyota Motor Corporation, Mars, Rocket Mortgage, Nationwide, Newell Brands, Audacy, Inc. and Verizon brought to the Draft night as teams made their picks.

So far, a unified approach for how truth tellers across the larger media industry can separate fact from AI generated fiction remains elusive. But at least one group is planting a flag for a shared set of guidelines.

As president of the White House Correspondents’ Association, Kelly O’Donnell knows everything there is to know about what’s going to happen at Saturday’s White House Correspondents’ Dinner. Well… almost everything.

Here are three of the biggest things Google must do before regulators will greenlight its cookie deprecation plan.

ADWEEK's Trishla Ostwal spoke with investors, bankers, analysts and consultants who identified potential companies to buy TikTok—and those who may choose to remain on the sidelines.

#TikTok's U.S. ops valued at $100B means its suitors would need more than both regulatory approval and the stomach to operate a social media company. Still, the essence of TikTok lies in its core content recommendation algorithm and its uncanny ability to keep its users glued to their screens. “Without that, any potential buyer is looking at [an] asset that has a massively scaled user base, and large and fast-growing share of advertising spend today. But tomorrow, may not have either,” said Sanja Partalo, co-founder and general partner at S4S Ventures. Here are TikTok's potential bidders, per M&A leaders. Also W/ Daniel Ives, Andrew Buckman, Javier E. Rodriguez Horta, Marc Goldberg, Darren Lopes Latest for ADWEEK