Alliance for Audited Media

Last fall we launched our new AAM Media Matters newsletter to provide an independent perspective on industry trends and solutions. Our next issue will be released soon. Don't miss it. Sign up here: https://hubs.li/Q02vqJ4R0 #media #innovation #thoughtleadership

The Institute for Advertising Ethics recently launched its IAE Green Shield certification program to address greenwashing and allow for advertisers to showcase their efforts in improving transparency in climate communications. AAM’s Kristina Meinig is a member of the IAE Climate Consortium, a group that works to increase transparency in environmental marketing. In this update, Kristina shares details about the initiative and an outlook for sustainability across the industry. #greenwashing #climateaction #environment #advertising https://hubs.li/Q02v9bB40

Trusting the media channel you’re investing in is now more important than ever. In this interview with Fox Associates, Inc., AAM’s Richard Murphy shares how digital media assurance establishes trust between buyers and sellers, areas media companies should be focusing on and how the thinking on the buy-side has changed in recent years. https://hubs.li/Q02v1pJz0 #media #advertising #assurance #auditedmedia

One topic that keeps making headlines in the digital media and advertising industry: made-for-advertising websites. Studies have been developed to determine what MFAs are costing advertisers, the industry has tried to define them and tech providers have tried blocking them from media buys. Despite all these efforts, a recent report from Adalytics showed that ads are still reaching MFAs. How can publishers take control of the narrative and demonstrate why they should be rewarded for their quality content? The answer: implement trust signals, especially those developed and backed by the industry. AAM’s Richard Murphy shares three trust signals designed to help publishers stand out to buyers for their commitment to quality, transparency, and accountability, and earn advertisers’ trust and business. https://hubs.li/Q02tXZ1W0 #digitalpublishers #advertising #brandsafety

Looking for ideas to generate more revenue? Join me in Las Vegas this June for the Audience Development Media Alliance annual conference! Always an honor for the Alliance for Audited Media to present here, and it's put together by some of the most knowledgeable and innovative professionals in the industry. https://lnkd.in/drD_2DZi

As part of our Media Mavens series, we are highlighting industry leaders to learn how their commitment to innovation, quality and the industry has shaped their careers and impacted their organizations. Today we are pleased to feature Gary Lavariere, chief revenue officer for New England Newspapers, Inc. In this interview, Gary shares his company’s holistic approach to innovation, what he thinks the future holds for the industry and what excites him about news media. https://hubs.li/Q02tPbLX0 #newsmedia #newspapers #leadership

On this Earth Day, we recognize AAM clients that have participated in industry certifications to reduce carbon emissions and environmental impact in events. AAM is proud to be an official certifier for the Events Industry Council’s Sustainable Events Standards (SES) and ISO sustainable event management systems standards 20121 and 14001. To learn more about these certification programs, visit https://hubs.ly/Q02tFtPg0 #EarthDay #events #sustainability #certifications

Congratulations to The Driftless Journal for releasing an initial audit to AAM's Media Intelligence Center! Having an AAM audit helps the journal meet requirements for public notice revenue. To learn more about this company from Decorah, IA, visit https://hubs.li/Q02tssPd0.

AAM and BPA Worldwide merged last year to form the largest not-for-profit media assurance company in the world. Since then, our team has worked to bring the organizations together to provide more value to our clients and the broader media and advertising industry. In this article from AAM's Kevin Rehberg published on America's Newspapers, Kevin shares an overview of some exciting new areas that give buyers more assurance and showcase verified publishers’ commitment to quality and transparency. https://hubs.li/Q02tmK2l0

Congratulations to Recreation Management Magazine for releasing an initial audit to AAM's Media Intelligence Center! To learn more about this magazine published by CAB Communications, Inc., that provides ideas and solutions for recreation, sports and fitness facility managers, visit https://hubs.li/Q02t8Hnj0