Euromonitor International

🏆To create a winning product innovation strategy, you need an insight driven, data-led and consumer-centric approach. 🚀 Introducing Passport Innovation - your hub for new product launch data, analysis, and insights. Discover new brand launches, track expansions into new markets, and more across retailers, countries, and categories. Learn how Passport Innovation can transform your next product launch. https://bit.ly/3U2GN1T

🌏 💚 In a week that aims to generate awareness around the environmental significance of recycling, it is also important to understand that addressing sustainability is not only a moral requirement but also a business opportunity. 🔗 https://bit.ly/3UexOL1

In a week that aims to generate awareness around the environmental significance of recycling, it is also important to understand that addressing sustainability is not only a moral requirement but also a business opportunity. 🔗 https://lnkd.in/e3Tir5jh

🚀 Vitamins and Dietary Supplements (VDS) are a really popular area for launching new brands. In fact, more than 20% of all new brands are in this category. Passport Innovation, our AI-powered database, keeps track of all the new products across 54 dynamic FMCG categories, and it identifies VDS as the most exciting one for new product development. Find out how Passport Innovation can help you identify the biggest opportunities and inform your strategic decisions to stay ahead of the curve. 🔗 https://lnkd.in/eyXc-KmY

🍃 Sustainable living is one of the 10 megatrends influencing consumption globally. Consumers need simpler and trustworthy sustainability communication on products and services that enables them to align their actions with their values. You're a business contemplating to launch new sustainable products, where do you go? https://lnkd.in/eUAkCGMD

📊 To craft a successful product innovation strategy, it's crucial to know which brands, claims, and attributes are leading the way in your category. 🚀 Passport Innovation tracks 54 highly innovative consumer goods categories and sub-categories across 32 countries using advanced machine learning. Find out what Innovations are happening in your market. 🔗 https://lnkd.in/eG8kAukW

🌳Did you know: Today, as we celebrate Earth Day, Euromonitor International is planting 1431 trees in partnership with the charity World Land Trust ?🌎 We're planting a tree for each and every one of our 1431 employees. That's not just a gesture – it's a promise to nurture our planet for generations to come. 💚 Learn more about the incredible work of World Land Trust and join us in this celebration of nature and sustainability. 🔗 https://lnkd.in/d9hcPGS

🎯 Do you know how to segment your target audience? Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point. Discover the power of understanding two key types of indicators that can elevate your marketing strategies to new heights. 📈 https://lnkd.in/eCGRtp9X

🚀 The innovation and launch of new products is essential for business growth but, often, companies fail to succeed as they struggle to identify and miss market opportunities. 📊 Learn how Passport Innovation can help you discover where new product launches are happening around the world, faster than ever before. 🔗 https://lnkd.in/eG8kAukW

♻️ In the world of consumer behaviour, sustainability takes the spotlight. Our recent Voice of the Consumer: Sustainability Survey found that 64% of global respondents are actively trying to combat climate change through daily actions. However, almost half feel guilty for contributing to the problem, citing affordability and limited product choices as barriers to shopping sustainably. Here are top ten green activities to lead a more sustainable life. 💚 🔗 https://bit.ly/4aU2gkf