YouGov

🌐 🔍 Discover the newest insights and research from YouGov! This edition covers a wide range of topics to explore: 📍 What's driving Pinterest's popularity in the U.S.? YouGov's new report spills the tea on who's using it, what they love, and which brands are crushing it. 🚗 Discover the impact of the investigation into potential mis-selling of finance packages (PCP and HP) on British adults' perceptions of banks, car dealers, and more. 📉 Given the affordability concerns among APAC consumers, which products are expected to experience declining expenditures? 🤖 Robot digs and smart rings. Explore the thoughts of British consumers on the newest tech presented at the Mobile World Congress 🏏 YouGov delves into the enthusiasm of Indian fans as the Indian Premier League 2024 commences. ⬇️ Discover how US consumers are considering adjusting their spending habits due to “shrinkflation”. 🛍 Uncover the secrets to engaging with customers in the UAE and KSA during Ramadan and Eid. 📩 👉 Don't miss out on these insights and more. Subscribe to the newsletter and join the community of consumer intelligence enthusiasts.

Today our CEO Steve Hatch spoke to the BBC about how YouGov is ensuring accuracy in the biggest year for democracy and how the company makes positive use of AI to deliver the most accurate and reliable information. With many countries going to the polls, Steve also highlighted innovative ways that YouGov ensures that our panels across the world are as representative as possible. Watch more of Steve’s interview, where he also talks further about machine learning, trust in news sources, and our track record of accuracy:

¡No te lo pierdas! 🇲🇽 Tenemos un nuevo reporte para México que puede interesarte. Descubre el panorama mediático actual y conoce mejor a tu audiencia a través de temas como: 📱Plataformas de mensajería más populares. 🍻Actividades de ocio de los receptivos a la publicidad. 💻Plataformas de streaming más populares según las edades. 📰Las principales fuentes de noticias en México. Descarga el reporte:https://lnkd.in/gkDVK5xq  #YouGovProfiles #mexicotrends

🚨 YouGov’s US bettor research report is here! 🚨 We surveyed 2,000+ sports bettors to understand how the most popular sportsbooks are trending with key demographics, what in-app features are most important to current and prospective bettors, and how the entrance of ESPN BET has already impacted the market. 👉 Download the report to discover everything you need to know about US sports bettors: https://lnkd.in/evN4MqQr

🤖 What's driving Nvidia's meteoric growth? 👉 We analyzed a year's worth of #YouGovBrandIndex data to understand what American adults really think of Nvidia: https://okt.to/4h90u7

Last week at YouGov we celebrated International Women’s Day with two D&I Conversation webinars hosted by our Gender Network. We are very proud to have engaged and inspiring women in senior leadership positions around the world. These sessions were an opportunity to hear their stories, share their experiences and discuss how to #InspireInclusion. Our purpose at YouGov is to give the world a voice, and continuing to create the space for everyone to be heard within the organisation helps us to achieve that for the world. A huge thank you to Cindy Chan, Nicole Pike, Laura Robbie, N. Özge Akçizmeci Üstün, Anna Murphy, Delia Bailey, Lenneke Schils, and Julia Asseburg, Dr. #iwd2024

🔎 Dive into the latest insights & research with YouGov! 🗞 This month's edition is packed with findings across multiple topics: 🌐 We're excited to share our 2024 media trends report powered by YouGov Profiles! Dive into the latest insights and data to help media buying pros at brands and agencies make informed decisions for their media strategies. 🤔 📺 How has hit ITV drama Mr Bates vs. The Post Office impacted Fujitsu brand health? 🛑 How does Formula 1 star Lewis Hamilton popularity compare to his new home Ferrari? 🔊 Could audio messages work for marketers? We explore global preferences for audio over text messages. 🍿 Which films and TV series's are Saltburning up the American charts? 🛍 Consumers are hunting for fewer bargains year on year. What does that mean for global retailers? 📩 👉 Don't miss out on these insights and more. Subscribe to the newsletter and join the community of consumer intelligence enthusiasts.

🏠 Our colleagues in Bangalore recently relocated to a brand-new office! Our original office in Bangalore was opened in 2020 and has seen remarkable growth from just two employees to over 100 today. Let’s hear how they’ve been settling into their new space… Sparsh Agarwal ‘In the new office, we love hanging out in the recreational area. The pantry with comfy chairs and a nearby coffee machine creates the perfect combination of relaxation and productivity.’ Sudhanshu Shekhar ‘One aspect of the new office that I particularly appreciate is the abundance of well-equipped meeting rooms and telephone booths, not to mention the spectacular view of Bangalore city from the 11th floor. Spending time with YouGov leaders in person at the Bangalore office was truly inspiring, providing us with the invaluable opportunity to engage in meaningful conversations.’ Angelina Saju ‘The industrial design, the layout with multiple meeting rooms and pods, and an exclusive cafe space particularly impressed me. Another aspect that stood out for me was the lobby area, which has a swanky ambiance that makes one forget they are in an office space.’ Shivraj S K ‘My favourite thing about the new office would be the wide range of working spaces. The well-structured pantry and recreational zones are great for destressing.’

 🔎 Dive into the latest insights & research with YouGov! 🗞 This edition is packed with findings across multiple topics:  🌐 Using our user-friendly Self-serve survey platform we find out if consumers are truly willing to invest heavily in VR. 🤔 📲 Could TikTok and Tokopedia’s partnership be a game-changer for Indonesia’s e-commerce market? 🛑 How often do global consumers hit the adblocker button while streaming? 🇺🇸 🏈 National Football League (NFL) Super Bowl LVIII predictions. 🇬🇧 💷 We asked business decision-makers what they think of the key measures in the 2023 Autumn Statement. 🌏 We look into what the world (or at least a chunk of it) wants to change in 2024. 📩 👉 Don't miss out on these insights and more. Subscribe to the newsletter and join the community of consumer intelligence enthusiasts.