The reckoning
Compares and contrasts two companies, Ford and Nissan, from the founders and owners right down to the men on the assembly line
752 pages ; 25 cm
9780688048389, 9780747500186, 9780699048385, 0688048382, 0747500185, 0699048389
13861133
Maxwell's warning
Amaya surveys the oil age
Detroit's bleak winter of 1982
The founder
The destroyer
The victor
The banker
The turning point
The crushing of Masuda
Tough little rich boy
The whiz kids
Ford goes public
The quiet man
The Gaijin teachers
The engineer
The first victory
Deming finds an audience
Henry Kaiser tries Detroit
The organizer
The Mustang
The rivals
The statue
The boss
The pioneer
The liberation of Yukata Katayama
The Emperor Shioji
War and oil
Henry Ford besieged
The alienated
Citizen Nader
Datsun saves
The struggle at the top
Big cars again
A vacancy at Chrysler
The arrivistes
Greathouse in Tokyo
A man of the system
Hard times come home
The fall of a free trader
Amaya ends an era
The defection of Marvin Runyon
The hammer and the nail
A grateful worker
Bonus time again
The scion
The new American hero
The raiders
OPEC unravels
The upstarts
The jobs depart
Instant replay : the rise of Korea
The venerables
The reckoning
The past becomes the future
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