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A Guide to Spring Blossom Destinations

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Tips for the BEST K-pop Concert Experience

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Korea’s Spring Flower Destinations

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South Korea Workation Guide: Embrace the Digital Nomad Lifestyle

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News & Announcement

  • Ride the Korea Express Road to K-Culture!

    Ride the Korea Express Road to K-Culture!

    In celebration of the second year of 2023-2024 VISIT KOREA YEAR, the Korea Tourism Organization will open a grand-scale pop-up exhibition, “Korea Express Road” at Seoul HiKR Ground. Korea Express Road, running April 2 – May 12, was created with the idea of boarding a special express train to explore the full range of Korean content along the road. The pop-up exhibition has different themes for each of HiKR Ground’s five floors: 2023-2024 VISIT KOREA YEAR, Fashion, Art, Travel & Lifestyle, and K-food & K-pop. K-pop fans will especially love the Hanbok Fitting Room (2F), where you can try on hanbok worn by K-pop idols and record your own music video. At the Music Station (5F), listen to the changes in K-pop from the top songs of every generation from the ‘60s to now. Other attractions along the Korea Express Road include an Art Toy Exhibition (3F) by artist Coolrain, popular Korean lifestyle goods at the Korea Ranking Editorial Shop (4F), an interactive media art display of landmarks in Korea at the Street Museum (4F), and trying Korean snacks and treats like yakgwa (honey cookie) or dalgona (sugar candy) at the Dessert Shop (5F). Check the detailed floor guide before visiting so you can enjoy it all! Participants in the on-site stamp tour will be given a special souvenir! Korea Express Road Period: April 2 – May 12, 2024 / 10:00-19:00 (Closed Mondays) Location: HiKR Ground, 40 Cheonggyecheon-ro, Jung-gu, Seoul (서울특별시 중구 청계천로 40) Admission: Free Connected events - April 12 – Hanbok fashion show (area of Cheonggyecheon Stream) - Fridays, April 19 – May 10: Flea Market (HiKR Ground) Exhibition details - 1F – 2023-2024 VISIT KOREA YEAR character display, HiKR Wall - 2F – Modern hanbok exhibition & experience space, self-photo booth DON’T LXXK UP - 3F – Hallyu art toy exhibition - 4F – Pop-up exhibition space (Korean Art Station, Korea Ranking Editorial Shop, Coloring Experience, 2023-2024 VISIT KOREA YEAR billboard) - 5F – Pop-up experience space (Dessert Shop, Music Station, 2023-2024 VISIT KOREA YEAR Gift Shop)

    03/27/2024

  • Visit Korea Year 2023-2024 x Starbucks Korea Eco-friendly Campaign

    Visit Korea Year 2023-2024 x Starbucks Korea Eco-friendly Campaign

    Free Eco-friendly Strbucks Tumbler Korea Tourism Organization (KTO) and Starbucks Korea (hereafter Starbucks) joined hands last November to promote the VISIT KOREA YEAR 2023-2024 through an on-going eco-friendly campaign. The main event of the campaign is being held at 10 unique Starbucks locations throughout Korea. Visitors to these select branches can participate in the event by uploading a photo of their Starbucks drink in their personal tumbler or an in-store Starbucks cup to their personal social media. Participants receive a specially made Starbucks tumbler with a design of the VISIT KOREA YEAR 2023-2024 logo and characters. In addition to the main event, over 1,800 Starbucks locations nationwide have VISIT KOREA YEAR 2023-2024 promotional materials for visitors to fall more in love with Korea’s charms. For more information and details regarding participating locations, refer to the official Starbucks website . Campaign video KTO x Starbucks Eco-friendly Travel Campaign * How to participate Step 1. Buy a drink at Starbucks using your personal tumbler or in-store cup (including reusable cups at eco branches) Step 2. Upload a photo of your drink to your personal social media using the event hashtags Required hashtags: #TOP10STARBUCKSSTORES #KGREENFOUNDATION #20232024VISITKOREAYEAR * Participation gift: Limited-edition event Starbucks tumbler (200 per branch, first-come first-serve) • Participating branches Start date Region Branch Introduction March 19 Seoull The Bukhansan Space with a panoramic view of Bukhansan Mountain March 26 Seoul Gyeonggi Gangwon Gyeongdong Market Unique retro trip to a theater closed over 60 years ago Byuldabang Urban oasis featuring a grand digital art wall Chuncheon Gubongsan R Reserve store overlooking the outstanding cityscape of Chuncheon April 2 Jeonnam Gyeongbuk Jeju The Yeosu Dolsan DT Experience Yeosu’s sea and night in a unique way Daegu Jongno Old House Enjoy music and coffee in a traditional hanok building Jeju Songdang R Enjoy Jeju’s nature and stones with Starbucks coffee at this reserve store * Event completed: Starbucks Edae R, Starbucks Gyeonggi Yangpyeong DT, Starbucks The Bukhan River R

    03/18/2024

  • [Winners Announcement] VISITKOREA Member Sign Up Event

    [Winners Announcement] VISITKOREA Member Sign Up Event

    Thank you to everyone who participated in the VISITKOREA Member Sign Up Event and congratulations to the winners! * Period: February 20 – March 13, 2024 * Winner announcement: March 15, 2024 * Prize: $50 Gift Card to Amazon.com (50 winners) See below for the event winners: * Winners will have their gift card sent out in March directly to the e-mail address entered during event submission. Important notice: 1) Gift cards will be sent out by the email address “[email protected]” VISITKOREA is not responsible for delivery failure in the case of the email being flagged as spam or being sent to an inactive email account. 2) The Amazon gift card can be used on the Amazon.com website. Prize cannot be exchanged for a different gift or transferred to another person. zha*********[email protected] mua*********[email protected] haj*****[email protected] kee**[email protected] lle*****[email protected] nic************[email protected] yic**[email protected] mar********[email protected] jen*********[email protected] spi*************[email protected] geo******[email protected] ko2*[email protected] yun***[email protected] h*@travelonthebrain.net sof******[email protected] eba****[email protected] epa****[email protected] dm7****[email protected] zim******[email protected] jg.*[email protected] fer*************[email protected] ark*****[email protected] thu********[email protected] rac**************[email protected] oma****[email protected] Kdr*****[email protected] lul********[email protected] sof***[email protected] ijw******[email protected] had********[email protected] yuk****[email protected] mar**********[email protected] ana*********[email protected] fae******[email protected] joy***********[email protected] viv***********[email protected] cor******[email protected] dog*****[email protected] tot*******[email protected] ard*********[email protected] duc******[email protected] lau************[email protected] pin*****[email protected] ky1***[email protected] don**********[email protected] eli**********[email protected] yuk************[email protected] que************[email protected] nel***********[email protected] imy****[email protected]

    03/15/2024

  • MICHELIN Guide to Seoul & Busan 2024

    MICHELIN Guide to Seoul & Busan 2024

    The internationally renowned Michelin Guide released “The MICHELIN Guide Seoul & Busan 2024” in February of this year. This marks the first time the Michelin Guide for Korea has included a city outside of Seoul since first being released in 2017. Busan was selected due to the port city’s unique dining culture. The MICHELIN Guide Seoul & Busan 2024 features 177 restaurants in Seoul and 43 restaurants in Busan, for a total of 220 premium dining locations. French restaurant Allen and Japanese restaurant Mitou in Seoul both earned their second star, while Mori (Japanese cuisine), Palate (French cuisine), and Fiotto (Italian cuisine) in Busan each earned their first Michelin star. Fiotto also earned a Green Star for their use of ingredients picked directly from the farm. In addition to the restaurants which were able to earn stars, the guide also includes 15 and 6 restaurants in Busan and Seoul respectively that were recognized as Bib Gourmand restaurants, providing delicious food at reasonable prices. These new additions bring the total of Bib Gourmand restaurants to 72, ranging from traditional Korean cuisine to Japanese, Mexican, and Thai, as well as vegan cooking. Foodies planning a trip to Korea should definitely check the Michelin Guide! For a gourmand experience that won’t cost too much, a visit to one of the Bib Gourmand restaurants is a great choice. The MICHELIN Guide Seoul & Busan 2024 ▶ Michelin restaurants in Seoul ▶ Michelin restaurants in Busan

    03/11/2024

  • Seoul Subway Introduces Real-time Interpretation System

    Seoul Subway Introduces Real-time Interpretation System

    A real-time interpretation system capable of interpreting 13 languages using AI technology has been installed at the Customer Support Center of Myeong-dong Station (Seoul Subway Line 4). The system works by connecting a mic to a see-through touch screen that displays the words spoken and translates them depending on which language the tourist selects. After the tourist asks a question in their own language, their question is translated into Korean and appears on the monitor for the Korean station worker to see and respond to. Now travelers can quickly and easily get answers to all their subway questions, including finding subway routes, the fastest transfer points, and anything else about the subway station. The touch-screen can also be used to look up information on T-locker and T-luggage, storage systems in place for travelers. The system is available in Korean, English, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, Spanish, French, German, Arabic, and Russian (13 languages total). While the system is currently in the testing stage, more machines are planned to be installed at 10 major subway stations, including Jongno 5(oh)-ga Station on Line 1; City Hall Station, Hongik Univ. Station, Euljiro 1(il)-ga Station, and Gangnam Station on Line 2; Gyeongbokgung Station on Line 3; Gwanghwamun Station, and Gimpo Airport Station on Line 5; and Itaewon Station and Gongdeok Station on Line 6.

    02/29/2024

  • 2024 Cherry Blossom Forecast

    2024 Cherry Blossom Forecast

    The news everyone has been waiting for, here is the cherry blossom forecast for 2024. This year’s cherry blossoms are expected to bloom one to seven days earlier than average. The earliest cherry blossoms can be seen in Jeju Island around March 24, while Seoul will have to wait until April 3. Usually the cherry blossoms peak approximately one week after blossoming, so you will be able to see cherry blossoms in full bloom in Seogwipo, Jeju after March 31 and in Seoul around April 10. For those preparing a trip to Korea this spring, be sure to plan ahead to see cherry blossoms in full bloom all around the country. More Info 2024 Cherry blossom forecast Jeju Island: March 24 Busan: March 22 Jeonju, Jeonbuk State: March 29 Gangneung, Gangwon State: March 31 Seoul: April 3 Chuncheon, Gangwon State: April 7 Dates subject to change depending on weather conditions. Information courtesy of Weather i

    02/23/2024

Travel Highlights

  • South Korea Workation Guide: 8 Places to Live and Work for Digital Nomads

    South Korea Workation Guide: 8 Places to Live and Work for Digital Nomads

    South Korea’s unique mix of fast-speed internet, great cafe culture, and all-around convenience make it an ideal workation destination for digital nomads. In trendy cities like Seoul and Busan, or by

    03/21/2024

  • South Korea Workation Guide: Embrace the Digital Nomad Lifestyle

    South Korea Workation Guide: Embrace the Digital Nomad Lifestyle

    Photo: Digital Nomads working at a cafe in Seoul (Credit: Digital Nomads Korea) " class="picla mT4" data-label-class="caption"/> You dream of traveling, but still need to continue working? You’re no

    02/28/2024

  • [2023 VISITKOREA AWARDS] Travel Trends and Best Content

    [2023 VISITKOREA AWARDS] Travel Trends and Best Content

    2023 for VISITKOREA was a year filled with introducing Korea’s beauty and the latest news to you, our beloved users. We can now share the results of what you all enjoyed best, as well as expected upc

    01/30/2024

  • Korea Travel Cheat Sheet: 3 New Transportation Services

    Korea Travel Cheat Sheet: 3 New Transportation Services

    The language barrier at subway stations in Seoul has been knocked down! Hailing a taxi in Seoul is as easy as in your home country! All your questions about using a public bicycle are easily answered

    01/09/2024

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