Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan.
Earlier this week, KFC posted a montage of Norm Mcdonald's clips, effectively ending the ex-SNL star's run as pitchman after he replaced Darrell Hammond in August.
During Sunday's Super Bowl pregame broadcast, KFC will run a 30-second commercial called "Dream." In the new spot, Gaffigan wakes up from a nightmare in which Macdonald steals his identity (and credit for the launch of the chain's Nashville Hot Chicken).
"Only I can introduce KFC's delicious new hot chicken," Gaffigan says in the ad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
