The Taylor family of St. Louis has launched Enterprise Holdings Inc., a new corporate identity for its Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental businesses.
Going forward, privately held Enterprise Holdings will serve as the parent corporation that operates Alamo, Enterprise and National, as well as the company’s portfolio of other businesses, including commercial fleet management, used car sales, commercial truck rental and WeCar car sharing.
The launch of Enterprise Holdings marks the last major step in the integration process following the Taylor family’s acquisition of the Alamo and National operations in 2007.
Front-line employees and their customers will see few changes, as airport and neighborhood locations retain their current signage and trade dress, and consumers will continue to reserve vehicles through brand-specific Web sites.
“‘Enterprise’ has come to be synonymous with our company’s heritage and industry leadership, and ‘Holdings’ speaks to the breadth and depth of all the services we offer,” said Andrew Taylor, chairman and chief executive of Enterprise Holdings, in a statement.
Enterprise, the largest privately held company in St. Louis with more than $13.1 billion in 2008 sales, employs more than 4,000 people in St. Louis and more than 75,000 worldwide.