SBS' hit drama series "Pinocchio" concluded its three-month run on Thursday, but its popularity is still going strong.

In what has been labeled the "Park Shin-hye lipstick effect," the Korean cosmetics brand Mamonde is seeing a boost in sales.

(AmorePacific)

(AmorePacific)

Lead actress Park Shin-hye wore Mamonde's Creamy Tint Color Balm on the romantic drama series.

The retractable chubby-sticks, available in 20 shades, have seen a surge in sales since last month. Sales of the lip crayon range increased fivefold, with some stores running out of the products completely.

Park Shin-hye's Matte Pop Orange (No. 12) outperformed the other shades with 10 times the average sales. The 24-year-old actress also wore the shades Velvet Red (No. 16) and Let Me Pink (No. 4) in her role as aspiring journalist Choi In-ha.

"Mamonde Box 01: Freshman Orange Look." The starlet sports the hit beauty product Mamonde's Creamy Tint Color Balm in Matte Pop Orange (No. 12). (AmorePacific)

"Mamonde Box 02: Romantic Date Look." Park Shin-hye showcases Mamonde's Creamy Tint Color Balm in Velvet Red (No. 16). (AmorePacific)

Mamonde's Creamy Tint Color Balm is lightweight and moisturizing, making it ideal for winter. Beauty bloggers also said that the color is very pigmented, though not particularly long-lasting.

The lipsticks, which contain argania spionsa kernel oil, retail for 8,000 won ($7.40) and 9,000 won ($8.40) for its neon and velvet shades.

The "Pinocchio" actress has been the face of Mamonde since April 2014.

(AmorePacific)

By Yoon Sarah (sarah356@heraldcorp.com)
By Sarah Yoon (sarah356@heraldcorp.com)