President Joe Biden signed a foreign aid package that includes a bill that would ban TikTok if China-based parent company ByteDance fails to divest the app within a year. The divest-or-ban bill is now law, starting the clock for ByteDance to make its move. The company has an initial nine months to sort out a deal, though the president could extend that another three months if he sees progress.
Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council for Video Viewable Impressions for connected TV (CTV). The company says this will help identify issues with advertisements that have run or played when TV sets are off.
‘NCIS,’ ‘The Voice’ And ‘Idol’ Lead Monday, ‘All American’ Rebounds
Listeners are tuning out. Sponsorship revenue has dipped. A diversity push has generated internal turmoil. Can America’s public radio network turn things around?
The streaming services will be looking for a larger share of the $27-billion pot for commercial time in the 2024-25 TV season.