Exclusive: 80 years of Lancôme in a 2-minute film

A beautiful series of Lancôme’s iconic memories
Image may contain Face Human Person and Skin
Vogue Images

 

Lancôme completes eight decades as leading pioneer in the world of make-up, skincare and scents on February 21, 2015. To celebrate this milestone, the luxury beauty major delves into the past and juxtaposes it with the present to create a beautiful evocation of Lancôme’s iconic memories.

Vogue gives you the first look to the brand's film that rings the official launch year of celebration.

It used to be a fragrance house when Armand Petitjean founded Lancôme in 1935 in France. His aspiration was to deliver French elegance around the world.

The film, titled "Ceci n'est pas une rose" (This is not a rose) and directed by Thomas Tyman captures this very vision of Petitjean. 

But why is the rose special and synonymous to the brand? The name 'Lancôme' was inspired by the ruins of Le Château de Lancosme and the roses around the castle inspired the single golden rose symbol.

5 things #Vlove about “Ceci n’est pas une rose”
  1. It interplays between the brand's past and present, as beautiful ambassadresses beam alongside Petitjean's black-and-white figure, roses and jewel cases from the beauty house's heritage collection, and iconic products of today and tomorrow.

  2. It is a story that inspires a future, backed by 80 years spent listening to women. 

3. You'll see a timeline of the brand's gorgeous muses, powerful icons like Isabella Rossellini, Lupita Nyong’o and Penelope Cruz.

  1. The old collides with the new -- Flèches, one of the first Lancôme fragrances, comes face-to-face with La vie est Belle, heir to the know-how of a Master Perfumer, cultivated since 1935, and now the symbol of happy beauty.

  2. Everything that the brand was, is and will be, merges into a beautiful dream.