17 Best Purple Shampoos to Get Rid of Brassy Hair Color

Celebrity hairstylist Kristin Ess is known for her work on blonde icons and her purple shampoo is a favorite among blonde and highlighted GH beauty editors. The sulfate-free formula is affordable and really works. "Absolutely the best purple shampoo on the market," an Amazon reviewer raved.

One of the original purple shampoos, Clairol’s classic bargain formula will banish any brass but maintain ashy tones, keeping your hair color looking fresh out of a salon. It’s great for highlights and is available in brunette and red formulas. "Makes my hair look like I just got it re-highlighted," a reviewer reported.

If you're looking for a sulfate-free formula that's salon-quality, Drybar is the perfect purple shampoo for you. It eliminates brassiness while leaving your hair bright and shiny. It's also cruelty-free and formulated without parabens and phthalates. Pair it with its matching conditioner for a deep, lush hydration.

Joico's purple-powered solution is made with a tone-correcting and peptide complex to prevent future damage. It's also the most popular pick on Amazon, amassing over 9,600 reviews from reviewers who swear it "got rid of all the brassy tones & left me with the ashy color I was looking for," and "it worked instantly."

This shampoo not only busts your brass, but it also contains sea buckthorn, an ingredient that offers a range of haircare benefits. While some purple shampoos can dry out hair, this star ingredient is known to nourish, strengthen, repair and protect strands.

Purple shampoo is a must-have for blondes, but brunettes can use some color-toning action too. L’Oréal’s bargain purple shampoo is perfect for cooling down warm tones in brown hair. And with a sulfate-free formula, it won’t strip your hair dry. You can also feel good coming out of the shower knowing that it’s vegan and cruelty-free.

Nexxus haircare, including this purple shampoo, is created with keratin protein (the building blocks of healthy hair) to help strengthen strands. Often times, gray hair becomes wiry and bleached hair becomes brittle, but this fortifying formula keeps silver strands feeling soft and looking shiny.

To fix a dye job gone wrong, turn to an intensive purple shampoo like Fanola's formula. "I had a round of highlights that went very badly and my whole head was this awful shade of orangey yellow," says GH Beauty Assistant Katie Berohn. "This was the only purple shampoo that actually worked for me: It lifted unwanted brassy tones out of my hair after the first use."

This purple shampoo from Unite is a hair pro go-to for enhancing silver strands. "My hair is many shades of gray and this tempered the yellow," an Amazon reviewer said. "Even my husband noticed [how] shiny my hair looked." Note that the grape-like fragrance may be polarizing.

Curly hair calls for special maintenance. This purple shampoo from Redken contains hydrating and strengthening ingredients to keep curls bouncing and healthy as it deposits violet pigment onto each strand. If your bleached hair suffers from brittleness and breakage, this would also be the pick for you.

So, you’ve finally decided to give the silver hair trend a shot…let us introduce you to your new best friend. John Frieda's richly pigmented formula is great for toning platinum hair, and reviewers rave about how effectively it brightens after just one wash.

This softening shampoo from Tigi Bed Head puts a stop not only to brass, but to frizz and flyaways. "Other options worked at taking the brassiness out of my hair, but also left it super dry no matter how much conditioner I used after," GH's senior editor noted. "This leaves my hair looking brighter and feeling just as nice as a 'normal' shampoo." Bonus: The pump dispenser makes it easy to use.

Gone super light blonde? Kérastase is your pick. Bleaching unavoidably increases hair's porosity (hello, split ends!), so a strengthening formula is a must. Besides eliminating all traces of brassiness, this smart shampoo protects delicate strands from daily damage, thanks to moisturizing hyaluronic acid, a hydrating hero that replenishes hair fibers.

Unlike other deep purple shampoos, R+Co's naturally pigmented option “is light purple, making it perfect for everyday use,” says O’Connor says. “Plus, it has a coconut cleanser to help remove buildup, while keeping strands soft.” This conditioning shampoo is so mild and effective, it's safe for both blonde and silver strands.

It's worth it to splurge on a shampoo that extends time between salon visits. This beautiful Oribe bottle is chock-full of benefits: It's made with the brand's signature complex to defend against oxidative stress, and lemon and chamomile to brighten highlights. It also provides UV protection to shield strands from fading and sun-damage.

Have it your way. Function of Beauty, a bespoke hair care brand, is all about creating a tailored formula for what your hair actually needs. Their violet shampoo is no exception. Take the quick quiz to customize your personalized bottle (literally with your name on it), selecting "reduce brassiness" as one of your goals; then, add additional benefits like deep conditioning or shine to treat your strands your way.

With IGK's leave-in purple toning drops, there's no need to swap out your favorite shampoo. Just mix in a few drops and watch the brassy tones vanish. Another great perk: it provides UV protection, helping keep your color true and hair healthy.