xxvi, 201 p. ; 24 cm

Includes bibliographical references and index

Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner -- Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker -- It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart -- The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo -- McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles -- A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. -- Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood -- McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon -- The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot -- Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi -- The bunless burger / Robin Wynyard -- Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino

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