The Magazine from Cover to Cover: Inside a Dynamic Industry
Combining extensive research with engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organizational and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors and essays from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism.
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Contents
The Scope
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3 |
Opinion Interpretation and Advocacy
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11 |
The Role
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25 |
Copyright
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advertising American appeared approach Association audience average Better called cents century circulation color Communications consumer continue copy costs Country cover created departments director edition editor example fact Gardens give Harper's Health Home Illustrated images important income industry interest issue Journal launched less lives look maga magazine Magazine Publishers magazine's managing million Mother newspapers newsstand offer organization percent period political presented Press printed production professional profit publications published reach readers reports response says sell society staff story subscribers subscription successful Table television tion titles trade United University women writers York zine