Cases on Consumer-Centric Marketing Management
Jham, Vimi
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization. |
Contents
Evidence from Turkish Consumers
|
1 |
What Went Wrong?
|
18 |
Case Study on Relationship Marketing
|
22 |
A Case of Customer Relationship Management
|
27 |
The Realization of Customer Satisfaction with Technology Integrations
|
39 |
Intensive Care
|
53 |
How Zara has Revolutionized the Fashion Industry and Become a Worldwide Leader
|
68 |
A Case of Fair Lovely
|
95 |
Dealing with the Emerging Regulations
|
187 |
The Falling Customer Satisfaction
|
195 |
A Case Study on Customer Experiential Management at High Five Hotels Pvt Ltd Nashik
|
200 |
Australian Context
|
206 |
A Political Lobbying Case
|
230 |
Adoption of Customer Oriented Strategy for Penetrating Market Opportunity
|
241 |
When Citi was Found Sleeping
|
258 |
Triumph Charter School Service Provider
|
278 |
Dilemma Unsolved
|
107 |
Dilemma of a New Bank Manager
|
121 |
An Application of Cloud Computing
|
127 |
Case Study Comparing Strategies Adopted by MidSize Hotels in New Delhi
|
142 |
A Case of BMW India
|
153 |
An Experiential Journey
|
167 |