Abstract
This article examines second screeners’ conversations during the 2016 U.S. election primaries. Over a 2-week period, we collected Twitter mentions of 3 top cable news shows (N = 49,568) posted while these shows were broadcast. Using social network analysis, we reconstructed the social network of second screeners (N = 27,811) and found that the network exhibits ideological homophily with few cross-camp interactions. Our findings strongly indicate the existence of echo chambers in the second screen realm, with more confined echo chambers identified in networks of Twitter followers in comparison to second screeners. The study provides one of the most comprehensive mappings of the second screening phenomenon during an election campaign to date.
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Notes on contributors
Tsahi Hayat
Tsahi Hayat (Ph.D., University of Toronto) is on the faculty at the Sammy Ofer school of communication, Interdisciplinary Center (IDC), Herzliya, Israel. Dr. Hayat’s research focuses on complex socio-technical systems, networks of people, artifacts, data, and ideas. Dr. Hayat is particularly interested in how new technologies such as tablets, smartphones, and social media platforms may enable or hinder the transfer of different resources within social networks.
Tal Samuel-Azran
Tal Samuel-Azran (Ph.D., University of Melbourne; M.A., New York University) is the head of the international program at the Sammy Ofer School of Communications. His main fields of research are political communication, new media, and media globalization.Both authors contributed equally to this manuscript.