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Original Articles

Explaining the Decision to Plagiarize: An Empirical Test of the Interplay Between Rationality, Norms, and Opportunity

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Pages 444-463 | Received 10 Feb 2012, Accepted 20 Jul 2012, Published online: 25 Feb 2013
 

Abstract

Plagiarism is a fraudulent behavior that infringes on the rules of universities and intellectual property rights. Rational choice theory provides a theoretical framework for explaining this deviant behavior. Our study increases knowledge of the little analyzed interrelation among the individual determinants of deviant behavior. We use panel data from a large-scale random sample of university students (N = 2,806). The expected utility of plagiarism, internalized social norms, and opportunities to plagiarize can explain the frequency of plagiarism. The significant interaction between utility and opportunity could be interpreted as a form of temptation. Promising strategies to reduce plagiarism are also discussed.

Acknowledgments

This research was funded by the German Federal Ministry of Education and Research (FMER; 01PH08024, headed by Sebastian Sattler and Martin Diewald). We thank all those who helped conduct the study, especially Nina Chudziak, Anja Göritz, Anatol-Fiete Näher, Dominik Koch, Ines Meyer, Andrea Schulze, Floris van Veen, and Constantin Wiegel. We thank Donald L. McCabe, Guido Mehlkop, Robert Neumann, Deborah Weber-Wulff, and an anonymous reviewer for critical comments. The FMER did not influence any interpretations or compel or encourage the research team to produce any specific results. The views expressed do not necessarily reflect the policies of the funder. We herewith declare that we are fully liable for the integrity of the data and the correctness of the data analysis. All authors contributed to, read, and approved the article. Sattler (Citation2007) has given a broad overview of the research field of plagiarism. In order to save space, we draw directly from his book for some suggestions and quotations.

Notes

1Transactional costs are incurred as instructors try to protect themselves against the violation of trust by their students and students try to protect themselves against the suspicion of their instructors. Educational institutions need to spend time and financial resources to stop the occurrence of plagiarism. The teaching and learning atmosphere at universities is injured by the instructors’ constant suspicion (Weinstein and Dobkin Citation2002). Moreover, when they later seek employment, students who ultimately received their university degree on the basis of plagiarized papers appear on paper to possess greater skills and efficiency than they actually do in reality.

2The unconscious appropriation of ideas and sentences, so-called cryptomnesia (Taylor 1965), will not be addressed in this article.

3As a consequence, this theoretical approach is applicable to a variety of decisions, which could be considered a strength of this theory.

4The assumption of rationality does not imply that muggers (or economic professors) calculate costs and benefits of available alternatives to seventeen decimal places—merely that they tend to choose the one that best achieves their objectives” (Friedman Citation1995:43). For criticism see De Mesquita and Cohen (Citation1995).

5Becker and Mehlkop (Citation2006; cf. Nagin and Paternoster, Citation1993) found support for Becker's theory in their empirical study on shoplifting and tax evasion. Eide (2000) provides empirical evidence (which is however not coherent) for the model in a variety of different surveys (e.g., Piliavin et al. Citation1986). Kroneberg and colleagues (Citation2010) list several studies that approve RCT empirically, but also many that show mixed results.

6Even the other RCT camp can interpret norms as part of a person's moral system, which precedes the actual decision-making process (Becker and Mehlkop Citation2006; Lindenberg Citation1983; Opp Citation2012).

7As far as we know, there is as yet no empirical test of the interaction between norms and opportunities. Since our empirical testing is derived directly from theoretical propositions and because there were no propositions available for this interaction, we refrained from including this term in our models. In an explorative fashion, we tested whether there is a considerable statistical relation between opportunity and norms, but no model even exhibited a significant interaction between them. In order to apply parsimonious modelling, we did not include this insignificant interaction term. For the sake of saving space, we did not report on the models here. Nor is there a compelling theoretical argument for including a three-way interaction between utility, norms, and opportunity. For explorative reasons, however, we did test such a three-way interaction. It does not become significant in our models and its results are also left unreported due to space limitations.

8Also due to spatial limitation, we focus on empirical findings that could fit to the theoretical propositions of the model presented above. Plagiarism has been a research topic in several scientific disciplines (e.g., in Psychology). Empirical research in this area focuses on procrastination or motivation (Jordan Citation2001; Rettinger et al. Citation2004; Roig and DeTommaso Citation1995).

9Possibly, the probability does not cross a threshold necessary to unfold effects. Perhaps students do not get enough information about the whole subject of plagiarism.

10Participants could choose cash incentives, vouchers for an on-line store or donations for two well-known charity organizations—UNICEF and Amnesty International (5 Euro for each option).

11Only participants who completed the questionnaire in t 1 got an invitation to t 2 .

12Results are available on request.

13In many studies researchers ask about plagiarism directly (e.g., Cochran et al. Citation1999). Using the signalling word “plagiarism,” an underestimation of this variable is more likely because of social desirability. We did not use this word and checked, additionally, for a social desirability bias by using the German short scale of the Balanced Inventory of Desirable Responding (BIDR; Winkler et al. Citation2006, cf. Paulhus Citation1991). This scale consists of two subscales: self-deceptive enhancement (SDE) and impression management (IM). There was no significant or substantive positive effect of both scales. The coefficient of the variables did not change. Due to space limitations, results are not reported here.

14Items: “I know how to engage in this behaviour to my advantage.” and “It is not difficult for me to engage in this behaviour.”

15Items: “It gives me a bad conscience.”; “It is against my moral beliefs.”; “For me, such behaviour is reprehensible.”

Incidence rate ratios. 95% confidence intervals in brackets. *p < .05; **p < .01; ***p < .001 (two-sided).

16There are several other problems in addition to these expenditures (e.g., Collins et al. Citation2007; Crisp Citation2004): plagiarism that remains undetected through sampled checking; texts inaccessible to searching software (like off-line sources or on-line journals with access permissions); lack of detection of translations or re-written parts of texts.

17Universities can register plagiarists on a blacklist and observe their papers with more vigilance.

Additional information

Notes on contributors

Sebastian Sattler

SEBASTIAN SATTLER , M.A., is a Ph.D. candidate in sociology at the Faculty of Sociology at the Bielefeld University. He has recently completed the most extensive study on academic misconduct in German-speaking countries funded by the German Federal Ministry of Education and Research. His research interests include the explanation of behavior, pharmaceutical cognitive enhancement, and the measurement of sensitive behavior as well as misconduct and fraud in universities (especially plagiarism). His master thesis and book on the explanation of plagiarism won a prize given by the German Society of Sociology.

Peter Graeff

PETER GRAEFF , Ph.D., is Affiliate Professor for methodology and statistics at the Bundeswehr University, Munich. His research interests are regression techniques for quantitative empirical research, social capital, corruption, and deviant behavior. He has published several books and articles in the leading journals in these fields such as European Sociological Review, Quality & Quantity, and the Journal of Mathematical Sociology.

Sebastian Willen

SEBASTIAN WILLEN , Dipl. Soz., is currently a Ph.D. candidate in social science at the Institute of Sociology at the University of Duisburg-Essen. At his time at the Bielefeld University, he was a Research Assistant in a project on academic misconduct. His research interests are intercultural opening, men's fertility, and complex statistical methods.

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