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Abstract

Two experiments tested a form of automatic stereo-typing Subjects saw primes related to gender (e g, mother, father, nurse, doctor) or neutral with respect to gender (e g, parent, student, person) followed by target pronouns (stimulus onset asynchronv = 300 ms) that were gender related (e g, she, he) or neutral (it, me) or followed by nonpronouns (do, all, Experiment 2 only) In Experiment 1, subjects judged whether each pronoun was male or female Automatic gender beliefs (stereotypes) were observed in faster responses to pronouns consistent than inconsistent with the gender component of the prime regardless of subjects' awareness of the prime-target relation, and independently of subjects explicit beliefs about gender stereotypes and language reform In Experiment 2, automatic stereotyping was obtained even though a gender-irrelevant judgment task (pronoun/not pronoun) was used Together, these experiments demonstrate that gender information imparted by words can automatically influence judgment, although the strength of such effects may be moderated by judgment task and prime type

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Article first published: May 1996
Issue published: May 1996

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© 1996 Association for Psychological Science.
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Authors

Affiliations

Mahzarin R. Banaji
Curtis D. Hardin
University of California, Los Angeles

Notes

Mahzann Banaji Department of Psychology, Yale University, P O Box 208205 New Haven CT 06520-8205 e-mail [email protected], or Curtis Hardin Department of Psychology, UCLA 1282A Franz Hall Box 951563 Los Angeles, CA 90024-1563, e-mail [email protected] All materials may be obtained from the authors

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