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First published online April 14, 2008

Who's Afraid of Reality Shows?: Exploring the Effects of Perceived Influence of Reality Shows and the Concern Over Their Social Effects on Willingness to Censor

Abstract

This study explores the dynamics of social concern over reality shows. Couched in the theory of the influence of presumed influence, it is argued that the degree of concern over the effects of media mediates between beliefs in media power and people's responses to such beliefs. Survey data show that perceived influence is distinct from concern over effects. Furthermore, the authors show that perceived influence predicts willingness to censor reality shows but that, in addition to this direct effect, there is an indirect effect through the degree of concern over the effects of reality shows. This indirect effect adds to the overall predictive value of the model. Results are discussed in terms of their contribution to explaining the influence of presumed influence.

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1.
1. The data for this study were collected with the help of a grant from the Second Authority for Radio and Television to the authors. The authors wish to thank Rachel Israeli and her staff for data collection and Michal Hershman-Shitrit for her assistance throughout this project.
2.
2. We would like to thank both of our thoughtful reviewers for pointing out the more general theoretical implications of this idea.
3.
3. To test for the significance of the indirect effect of perceived influence on willingness to censor through concern, Preacher and Hayes's (2004) method of testing indirect effects was used and confirmed that this mediation was significant. As Preacher and Hayes explain, this method is similar to that used by Sobel (1982) but is superior in that it uses a bootstrapping method and therefore does not need to assume normality of the sampling distribution. A Sobel test was also conduced, and the results were also highly significant (Sobel test = 4.59273748, p < .001). In short, the Preacher and Hayes test is a test of significance for the indirect effect between perceived influence and willingness to censor through concern. Both of these tests were conducted with all control variables included.

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Published In

Article first published online: April 14, 2008
Issue published: June 2008

Keywords

  1. reality shows
  2. concern
  3. perceived influence
  4. third person effect
  5. censorship

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Authors

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Jonathan Cohen
University of Haifa
Gabriel Weimann
University of Haifa

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