Skip to main content
Intended for healthcare professionals
Restricted access
Research article
First published online November 12, 2013

Losing Face on Social Media: Threats to Positive Face Lead to an Indirect Effect on Retaliatory Aggression Through Negative Affect

Abstract

A three-condition (rejection, criticism, control) single-factor experiment (N = 78) reveals that even relatively minor face-threatening acts of rejection or criticism on a social-networking site similar to Facebook lead to increases in self-reported negative affect and retaliatory aggression, compared with a control. A mediation model demonstrates that face-threatening acts lead to direct effects on negative affect and an indirect affect on retaliatory aggression through negative affect. Findings are discussed in relations to face theory and politeness theory.

Get full access to this article

View all access and purchase options for this article.

References

Andersson L. M., Pearson C. M. (1999). Tit for tat? The spiraling effect of incivility in the workplace. Academy of Management Review, 24, 452-471.
Bakshy E., Simmons M. P., Huffaker D. A., Teng C., Adamic L. A. (2010, May). The social dynamics of economic activity in a virtual world. Proceedings of the 4th International AAAI Conference on Weblogs and Social Media, Washington, DC.
Baumeister R. F., Leary M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human need. Psychological Bulletin, 117, 497-529.
Blackhart G. C., Nelson B. C., Knowles M. L., Baumeister R. F. (2009). Rejection elicits emotional reactions but neither causes immediate distress nor lowers self-esteem: A meta-analytic review of 192 studies on social exclusion. Personality and Social Psychology Review, 13, 269-309.
Bolls P. D. (2010). Understanding emotion from a superordinate dimensional perspective: A productive way forward for communication processes and effects studies. Communication Monographs, 77, 146-152.
Brett J. M., Oleakalns M., Friedman R., Goates N., Anderson C., Lisco C. C. (2007). Sticks and stones: Language, face, and online dispute resolution. Academy of Management Journal, 50, 85-99.
Brown P., Levinson S.C. (1987). Politeness: Some universals in language usage. NY: Cambridge Press.
Bushman B. J., Huesmann L. R. (2010). Aggression. In Fiske S. T., Gilbert D. T., Lindzey G. (Eds.), Handbook of social psychology (Vol. 2, 5th ed., pp. 833-863). Hoboken, NJ: Wiley.
Caza B. B., Cortina L. M. (2007). From insult to injury: Explaining the impact of incivility. Basic and Applied Social Psychology, 29, 335-350.
Cohen J. (1992). A power primer. Psychological Bulletin, 112(1), 155-159.
Crawford J. R., Henry J. D. (2004). The Positive and Negative Affect Schedule (PANAS): Construct validity, measurement properties and normative data in a large non-clinical sample. British Journal of Clinical Psychology, 43, 245-265.
Cupach W. R., Carson C. L. (2002). Characteristics and consequences of interpersonal complaints with perceived face threat. Journal of Social and Personal Relationships, 19, 443-462.
Dasborough M. T., Sinclair M., Russell-Bennett R., Tombs A. (2008). Measuring emotion: Methodological issues and alternative. In Ashkanasy N. M., Coooper C. L. (Eds.), Research companion to emotions in organizations (pp. 197-210). Northampton, MA: Edward Elgar.
Dillard J. P., Shen L. (2005). On the nature of reactance and its role in persuasive health communication. Communication Monographs, 72, 144-168.
Du Prel J. B., Hommel G., Rohrig B., Blettner M. (2009). Confidence interval or p-value? Part 4 of a series of evaluation of scientific publications. Deutsches Arzteblatt International, 106, 335-339.
Duthler K. W. (2006). The politeness of requests made via email and voic email: Support for the hyperpersonal model. Journal of Computer-Mediated Communication, 11, 500-521.
Faul F., Erdfelder E., Lang A., Buchner A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavioral Research Methods, 39, 175-191.
Goffman E. (1955). Presentation of self in everyday life. Garden City, NY: Doubleday.
Goffman E., Best J. (2005). Interaction ritual: Essays in face-to-face behavior. New Brunswick, NJ: Transaction Publishers. Retrieved from http://books.google.com/books?id=qDhd138pPBAC&printsec=frontcover#v=onepage&q&f=false
Graesser A. C. (1981). Prose comprehension beyond the word. New York, NY: Springer-Verlag.
Hancock J. T., Landrigan C., Silver C. (April/May, 2007). Expressing emotion in text-based communication. Proceedings of the CHI ’07 of the SIGCHI Conference on Human Factors in Computing Systems, San Jose, CA.
Hayes A. F. (2013). Introduction to mediation, moderation, and conditional process analysis. New York, NY: Guilford.
Kennedy-Lightsey C. D. (2010). Recognizing contributions: Face-support and face-threat influences students’ emotional and communicative response. Communication Research Reports, 27, 20-29.
Krosnick J. A., Judd C. M., Wittenbrink B. (2005). The measurement of attitudes. In Albarracin D., Johnson B. T., Zanna M. P. (Eds.), The handbook of attitudes (pp. 21-76). Mahwah, NJ: Lawrence Erlbaum.
Locher M. A., Watts R. J. (2005). Politeness theory and relational work. Journal of Politeness Research, 1, 9-33.
MacDonald G., Leary M. R. (2005). Why does social exclusion hurt? The relationship between social and physical pain. Psychological Bulletin, 131, 202-223.
Metts S., Cupach W. R. (2008). Face theory. In Baxter L. A., Braithwaite D. O. (Eds.), Engaging theories in interpersonal communication (pp. 203-214). Los Angeles, CA: Sage.
Nabi R. L. (2010). The case for emphasizing discrete emotions in communication research. Communication Monographs, 77, 153-159.
Oetzel J. G., Ting-Toomey S. (2003). Face concerns in interpersonal conflict: A cross-cultural empirical test of the face negotiation theory. Communication Research, 30, 599-624.
Papacharissi Z. (2004). Democracy online: Civility, politeness, and the democratic potential of online political discussion groups. New Media & Society, 6, 259-283.
Park J. (2008). Linguistic politeness and face-work in computer-mediated communication, Part 1: A theoretical framework. Journal of the American Society for Information Science and Technology, 59, 2051-2058.
Rains S. A. (2013). The nature of psychological reactance revisited: A meta-analytic review. Human Communication Research, 39, 47-73.
Rancer A. S., Avtgis T. A. (2006). Argumentative and aggressive communication: Theory, research, and application. Thousand Oaks, CA: Sage.
Reeves B., Nass C. (1996). The media equation. Cambridge, MA: Cambridge University Press.
Shapiro M. (1994). Think-aloud and thought-list procedures in investigating mental processes. In Lang A. (Ed.), Measuring psychological responses to media (pp. 1-14). Hillsdale, NJ: Lawrence Erlbaum.
Shapiro M., Chock T. M. (2004). Media dependency and perceived reality of fiction and news. Journal of Broadcasting & Electronic Media, 48, 675-695.
Tabachnick B. G., Fidell L. S. (2007). Using multivariate statistics. New York, NY: Pearson.
Ting-Toomey S. (2005). The matrix of face: An updated face-negotiation theory. In Gudykunst W. B. (Ed.), Theorizing about intercultural communication (pp. 71-92). Thousand Oaks: CA: Sage. Retrieved from http://books.google.com/books?id=E12VSljBmvAC&printsec=frontcover#v=onepage
Ting-Toomey S., Kurogi A. (1998). Facework competence in intercultural conflict: An updated face-negotiation theory. International Journal of Intercultural Relations, 22, 187-225.
Vangelisti A. L. (1994). Messages that hurt. In Cupach W. R., Spitzberg B. H. (Eds.), The dark side of interpersonal communication (pp. 53-82). Hillsdale, NJ: Lawrence Erlbaum.
Watson C., Clark L. A., Tellegen A. (1988). Development and measurement of brief measures of positive and negative affect: The PANAS scale. Journal of Personality and Social Psychology, 54, 1063-1070.
Williams K. D., Cheung C. K. T., Choi W. (2000). Cyberostracism: Effects of being ignored over the Internet. Journal of Personality and Social Psychology, 79, 748-762.
Williams K. D., Forgas J. P., von Hippel W. (Eds.). (2005). The social outcast. New York, NY: Psychology Press.
Wilson S. R., Aleman C. G., Leatham G. B. (1998). Identity implications of influence goals: A revised analysis of face-threatening acts and application to seeking compliance with same-sex friends. Human Communication Research, 25, 64-96.
Zajonc R.B. (1984). On the primacy of affect. American Psychologist, 39(2), 117-123.

Biographies

Gina Masullo Chen (PhD, Syracuse University) is an assistant professor of journalism at The University of Southern Mississippi’s School of Mass Communication and Journalism, Hattiesburg. Her research is focused on online engagement and its darker side—aversive virtual communication.

Cite article

Cite article

Cite article

OR

Download to reference manager

If you have citation software installed, you can download article citation data to the citation manager of your choice

Share options

Share

Share this article

Share with email
EMAIL ARTICLE LINK
Share on social media

Share access to this article

Sharing links are not relevant where the article is open access and not available if you do not have a subscription.

For more information view the Sage Journals article sharing page.

Information, rights and permissions

Information

Published In

Article first published online: November 12, 2013
Issue published: August 2015

Keywords

  1. face theory
  2. politeness theory
  3. computer-mediated communication
  4. social networking
  5. social media

Rights and permissions

© The Author(s) 2013.
Request permissions for this article.

Authors

Affiliations

Gina Masullo Chen
The University of Southern Mississippi, Hattiesburg, MS, USA

Notes

Gina Masullo Chen, Assistant Professor of Journalism, School of Mass Communication and Journalism, The University of Southern Mississippi, Hattiesburg, MS 39406-0001, USA. Email: [email protected]

Metrics and citations

Metrics

Journals metrics

This article was published in Communication Research.

VIEW ALL JOURNAL METRICS

Article usage*

Total views and downloads: 6468

*Article usage tracking started in December 2016


Altmetric

See the impact this article is making through the number of times it’s been read, and the Altmetric Score.
Learn more about the Altmetric Scores



Articles citing this one

Receive email alerts when this article is cited

Web of Science: 18 view articles Opens in new tab

Crossref: 30

  1. Labor for community on Facebook
    Go to citation Crossref Google Scholar
  2. Two phenomena behind the terminology of face
    Go to citation Crossref Google Scholar
  3. How Contextual Features Shape Incivility Over Time: An Analysis of the...
    Go to citation Crossref Google Scholar
  4. The influence of the deliberative quality of user comments on the numb...
    Go to citation Crossref Google Scholar
  5. How Academic Mothers Experience Face Threatening Acts and Reinforcing ...
    Go to citation Crossref Google Scholar
  6. Children’s Politeness in Digital Era
    Go to citation Crossref Google Scholar
  7. The Impact of Giving Feedback in Online Discussions
    Go to citation Crossref Google Scholar
  8. References
    Go to citation Crossref Google Scholar
  9. Different Neural Responses for Unfinished Sentence as a Conventional I...
    Go to citation Crossref Google Scholar
  10. Dancing with Ambiguity Online: When Our Online Actions Cause Confusion
    Go to citation Crossref Google Scholar
  11. Does the Internet Make the World Worse? Depression, Aggression and Pol...
    Go to citation Crossref Google Scholar
  12. “I will defend your right to free speech, provided I agree with you”: ...
    Go to citation Crossref Google Scholar
  13. Brand conversation: Linguistic practices on social media in the light ...
    Go to citation Crossref Google Scholar
  14. La conversation de marque : pratiques linguistiques sur les médias soc...
    Go to citation Crossref Google Scholar
  15. The role of identification in soliciting social support in online comm...
    Go to citation Crossref Google Scholar
  16. Live tweeting live debates: How Twitter reflects and refracts the US p...
    Go to citation Crossref Google Scholar
  17. Mulmige Gefühle und unheimliche Produkte und Dienstleistungen
    Go to citation Crossref Google Scholar
  18. “But we still try”: affective labor in the corporate mommy blog
    Go to citation Crossref Google Scholar
  19. That tagging was annoying: An extension of expectancy violation theory...
    Go to citation Crossref Google Scholar
  20. Learning from History to Increase Positive Public Reception and Social...
    Go to citation Crossref Google Scholar
  21. A profile of arguing behaviors on Facebook
    Go to citation Crossref Google Scholar
  22. Your post is embarrassing me: Face threats, identity, and the audience...
    Go to citation Crossref Google Scholar
  23. “Get fit!” – The use of imperatives in Australian English gym advertis...
    Go to citation Crossref Google Scholar
  24. Online Political Discourse: Exploring Differences in Effects of Civil ...
    Go to citation Crossref Google Scholar
  25. Nasty Talk Online
    Go to citation Crossref Google Scholar
  26. Incivility and Speaking Out
    Go to citation Crossref Google Scholar
  27. Testing the “Defensive Effect”
    Go to citation Crossref Google Scholar
  28. Responding to the 98%: face-enhancing strategies for dealing with reje...
    Go to citation Crossref Google Scholar
  29. Entitled vengeance: A meta‐analysis relating narcissism to provoked ag...
    Go to citation Crossref Google Scholar
  30. Exploring differences in how men and women respond to threats to posit...
    Go to citation Crossref Google Scholar

Figures and tables

Figures & Media

Tables

View Options

Get access

Access options

If you have access to journal content via a personal subscription, university, library, employer or society, select from the options below:


Alternatively, view purchase options below:

Purchase 24 hour online access to view and download content.

Access journal content via a DeepDyve subscription or find out more about this option.

View options

PDF/ePub

View PDF/ePub

Full Text

View Full Text