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First published online July 27, 2015

An Ontology for Strongly Sustainable Business Models: Defining an Enterprise Framework Compatible With Natural and Social Science

Abstract

Business is increasingly employing sustainability practices, aiming to improve environmental and social responsibility while maintaining and improving profitability. For many organizations, profit-oriented business models are a major constraint impeding progress in sustainability. A formally defined ontology, a model definition, for profit-oriented business models has been employed globally for several years. However, no equivalent ontology is available in research or practice that enables the description of strongly sustainable business models, as validated by ecological economics and derived from natural, social, and system sciences. We present a framework of strongly sustainable business model propositions and principles as findings from a transdisciplinary review of the literature. A comparative analysis was performed between the framework and the Osterwalder profit-oriented ontology for business models. We introduce an ontology that enables the description of successful strongly sustainable business models that resolves weaknesses and includes functionally necessary relationships.

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Biographies

Antony Upward is a recent graduate of York University’s Faculty of Environmental Studies and Schulich School of Business (Masters of Environmental Studies in Business Model Design and Sustainability). Mr. Upward has 27 years’ experience as a management consultant, including 10 years as an instructor at the Ted Rogers School of Information Technology Management, Ryerson University. Mr. Upward is a co-founder of the Strongly Sustainable Business Model Group, hosted by the OCAD University Strategic Innovation Lab and the founder of flourishing enterprise design consultancy Edward James Consulting Ltd. See SSBMG.com and www.EdwardJames.biz/Research.
Dr. Peter Jones is Associate Professor in the Faculty of Design at Toronto’s OCAD University, where he teaches in the Strategic Foresight and Innovation MDes program. Dr. Jones is an experienced researcher in design science and innovation management, the co-founder of the Systemic Design Research Network, and Board Member of the Institute for 21st Century Agoras.

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Article first published online: July 27, 2015
Issue published: March 2016

Keywords

  1. business model
  2. strong sustainability
  3. reflexive modernization
  4. enterprise ontology
  5. socially desirable value
  6. ecosystems
  7. corporate social responsibility
  8. business strategy

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Antony Upward
OCAD University, Toronto, Ontario, Canada
Peter Jones
OCAD University, Toronto, Ontario, Canada

Notes

Peter Jones, 12-7 Fraser Avenue, Toronto, Ontario M6K 1Y7, Canada. Email: [email protected]

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