Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
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Introduction
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Theoretical Perspectives
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Foreign Language Display
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English as a Global Language
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Ethnic Language
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Extensions and Complexities
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Conclusions and Implications
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Internationales Marketing
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Visual Vernaculars Across Emerging Markets Inter-Cultural Perception o...
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Global consumer culture: epistemology and ontology
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Fairy tales of global consumer culture in a polarizing world
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Reflections on global brands, global consumer culture and globalizatio...
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The uncertain future of globalization
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Product Design Research: A Review
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The Soft-Selling of World-Class Education
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Research in marketing strategy
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Exploring the Role of Culture in Advertising: Resolving Persistent Iss...
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Narrative Strategies for Brand Positioning
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Brand Prestige and the Mediating Role of Word of Mouth in the Fast Foo...
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Relationship among Susceptibility to Global Consumer Culture, Image, B...
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Literaturverzeichnis
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Consumer ethnocentrism and willingness to buy domestic products in a d...
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Service Quality Perceptions and Customer Satisfaction: Evaluating the ...
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Positioning strategies and incidence of congruence of two UK store car...
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Comparing the effectiveness of fixed and discounted prices in the US a...
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The dynamics of store hour changes and consumption behavior
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Symbolic Value of Foreign Products in the People's Republic of China
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Identifying Brand Image Dimensionality and Measuring the Degree of Bra...
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Technology as an Enabler of the Global Branding of Retail Financial Se...
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Executive Insights: The Impact of Linguistic Differences on Internatio...
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Executive Insights: The Global Network Communications Agency
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Does Vanity Describe Other Cultures? A Cross-Cultural Examination of t...
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The role of national culture in international marketing research
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