The story so far...
1869 - The first brew
Arthur Brooke opens his first shop in Manchester, and its success lays in his sale of reliable tea blends. His big break comes in the late 1870s when a grocer asks for a bulk order of tea at wholesale prices.1930s - The pre-digestive era
Arthur Brooke launches in the UK tea market under the name of 'Pre-Gest-Tee'' - suggesting that the tea could be drunk before food was digested. Grocers abbreviate it to PG, and the company adds 'tips' to highlight the fact that PG uses the top two leaves and a bud to make its tea.1950s - A chimp tea party
With the launch of independent television, the first PG tips 'chimpanzees' advert appears. The PG tips chimps are soon superstars in their own right.1960 - It's in the bag
The makers of PG tips introduce the tea bag to a stunned nation. They catch on quickly and there are reports of mass hysteria. Tea bags soon out-sell loose-leaf tea.1996 - The 8th wonder of the world
The makers of PG tips launch the revolutionary PG tips pyramid bags. With more room inside it acts like a miniature teapot, giving the leaves more room to move.2006 - A relaxing revolution
Scientists discover that the combined components of tea, including theanine, have positive effects in helping us keep relaxed, yet focused.
