#14 Ottawa Senators - Forbes.com

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NHL Team Valuations
#14 Ottawa Senators
11.08.07, 6:00 PM ET

©AP Photo/Fred Chartrand,The Canadian Press

www.ottawasenators.com

Team Value ¹ $186 mil

The Ottawa Senators
are owned by Eugene Melnyk,
who bought them in 2003
for $92 mil.

Wins-to-player cost ratio ⁸ 148
2006 Coach Bryan Murray

Valuation Breakdown

The skinny
The Senators made an unexpected run to the Stanley Cup Finals last season as the fourth seed in the Eastern Conference. The nine home playoff games helped the franchise turn its biggest profit in team history on record revenues. The Sens have been the NHL's best when it comes to wins versus player costs during the 2000s. Owner Eugene Melnyk reached a settlement this year on trading violations of the stock of the drugmaker he founded, Biovail. Melnyk may not act as a director of Biovail for one year as part of the settlement.

Major corporate sponsors are Direct Energy, Coca-Cola (nyse: KO), General Motors (nyse: GM), Molson Coors (nyse: TAP), Bell Canada (nyse: BCE). Naming rights sponsor is Bank of Nova Scotia (nyse: BNS).

Historical Snapshot


1-Yr Value Chg.	17%
Ann. Value Chg. ²	19%
Debt/Value ³	59%
Revenue ⁴	$93 mil
Operating Inc. ⁵	$10.4 mil
Player Expenses ⁶	$46 mil
Gate Receipts ⁷	$45 mil

Facility Information

Scotiabank Place
Owner: Eugene Melnyk
Year Opened: 1996
Capacity: 19,153
Cost To Build: $163 mil
Concessionaire: Aramark
Average Ticket Price: $46

Sport: Portion of franchise's value attributable to revenue shared among all teams.
Market: Portion of franchise's value attributable to its city and market size.
Stadium: Portion of franchise's value attributable to its stadium.
Brand Management: Portion of franchise's value attributable to the management of its brand.
Revenues and operating income are for 2006-07 season and are net of revenue sharing.
NA: Not applicable.
Team Logos Courtesy NHL.

¹Value of team based on current arena deal (unless new arena is pending) without deduction for debt (other than arena debt). ²Current team value compared with latest transaction price. ³Includes arena debt. ⁴Net of arena revenues used for debt payments. ⁵Earnings before interest, taxes, depreciation and amortization. ⁶Includes benefits and bonuses. ⁷Includes club seats. ⁸Compares the number of wins per player payroll relative to the rest of the NHL. Postseason wins count twice as much as regular season wins. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.

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