'Survivor: Thailand' Debut Draws Tribe of Young Viewers
The premiere of "Survivor: Thailand" made a good-sized splash Thursday night (Sept. 19), especially among the young viewers advertisers love to target.
CBS' flagship reality show was the most-watched program of the night in terms of total viewers (just over 23 million) and among adults 18-49 (9.6 rating/28 share). It also scored among adults 18-34, earning a 9.3/29. The total audience was slightly smaller than the premieres of the previous two editions of the game. "Survivor: Africa" drew 23.8 million viewers last fall, while "Marquesas" debuted to about 23.2 million people in midseason.
Among the show's key demographic groups, however, "Thailand's" premiere improved over that of "Marquesas" by 22 percent in adults 18-34 (from 7.6/20) and 5 percent in adults 18-49 (from 9.1/22).
"Survivor" aired opposite reruns on ABC and NBC and a movie on FOX Thursday. The competition will be stiffer next week, when NBC's "Friends" -- last season's top-rated series -- and "Scrubs" make their season debuts.
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