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Korea¡¯s Ten Hit Products and Services of 2007
No. 500,  Dec. 24, 2007  
In the 2000s, the so-called "Web2.0 era," access to information on just about anything is easier and wider than ever. A burgeoning part of this availability is shared information including information on other consumers' likes and dislikes about products or services. Such ample shared information about products or services enable consumers to disregard or supplement company advertisements to deduce the genuine benefits of them. Hence, this year's list of top ten hit products and services well reflects consumers' newly armed information power as it controls items that flourished due to consumers' voluntary participation (i.e. uploading information about products or services on the web) and word-of-mouth among consumers.

The term "product (or service)" is used broadly in our survey since some of the entries are people. What Koreans found most attractive for spending their money or time in 2007 made up an eclectic list that can be categorized into four key areas of "Money," "health," "entertainment" and "national pride." UCC (user-created content) - typically short videos of silly things loaded on the Web by young people - topped the list.
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Issue Contents Full Text
Dec. 24, 2007
No. 500
Weekly Focus: Forty Percent of Manufacturers Were in the Red in 3Q 2007
November Retail Sales Showed Mixed Messages
Major Events
Market Trends
Weekly Insight: Korea¡¯s Ten Hit Products and Services of 2007

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Dec. 17, 2007
No. 499
Weekly Focus: Producer Prices Up for 10 Straight Month in November
Job Creation Fell for the Fifth Consecutive Month
Major Events
Market Trends
Weekly Insight: Eight Questions and Answers for China¡¯s Economy in 2008

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Dec. 10, 2007
No. 498
Weekly Focus: Real GNI Outgrew Real GDP in 3Q 2007
Net Profit of Securities Firms Surged 76% in the First Half of Fiscal Year 2007
Major Events
Market Trends
Weekly Insight: Causes and Future of Surging Oil Prices

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Dec. 3, 2007
No. 497
Weekly Focus: Industrial Production Beat Expectations in October
Corporate and Household Loans Maintained Strong Growth in 3Q 2007
Major Events
Market Trends
Weekly Insight: New Trends in China¡¯s Consumer Market

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Nov. 26, 2007
No. 496
Weekly Focus: Korea¡¯s Terms of Trade Deteriorated in 3Q 2007
Profitability of Banks Deteriorated in the First Nine Months of 2007
Major Events
Market Trends
Weekly Insight: Korea¡¯s Sluggish Construction Investment: Present and Future

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Press Conference: SERI Economic Outlook for 2008
Date: November 29, 2007
Venue: Seoul Foreign Correspondents' Club (Korea Press Center Bldg.), Seoul, Korea

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