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Korea¡¯s Ten Hit Products and Services of 2007 |
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In the 2000s, the so-called "Web2.0 era," access to information on just about anything is easier and wider than ever. A burgeoning part of this availability is shared information including information on other consumers' likes and dislikes about products or services. Such ample shared information about products or services enable consumers to disregard or supplement company advertisements to deduce the genuine benefits of them. Hence, this year's list of top ten hit products and services well reflects consumers' newly armed information power as it controls items that flourished due to consumers' voluntary participation (i.e. uploading information about products or services on the web) and word-of-mouth among consumers.
The term "product (or service)" is used broadly in our survey since some of the entries are people. What Koreans found most attractive for spending their money or time in 2007 made up an eclectic list that can be categorized into four key areas of "Money," "health," "entertainment" and "national pride." UCC (user-created content) - typically short videos of silly things loaded on the Web by young people - topped the list.
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Full Text / click: 7,094 |
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Dec. 24, 2007
No. 500 |
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Dec. 17, 2007
No. 499 |
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Dec. 10, 2007
No. 498 |
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No. 497 |
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Nov. 26, 2007
No. 496 |
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