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New channel - Fri March 28

ANZAC 2008

WAITANGI 2008

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Māori Television will launch a second channel in 100 per cent te reo Māori on Friday March 28 2008.

The new channel will initially broadcast during the prime time hours of 8.00 PM to 11.00 PM via the Freeview platform.

The aim is to better meet the needs of fluent Māori speakers, Māori language learners and to enable New Zealanders to have full immersion Māori language households.

It also provides greater opportunity for Māori Television to more effectively fulfill its statutory objectives, particularly in regard to increasing the promotion of language and culture.

Key features of the new channel include:

  • Broadcasts three hours per day, seven days per week, during prime time from 8.00 PM to 11.00 PM. On-air hours are expected to increase over time.
  • 100 per cent te reo Māori.
  • Advertising-free.
  • Schedule space available to iwi to provide iwi-specific information programmes. This is aimed at ensuring tribal dialects are broadcast and at profiling tribal activities and development.
  • Schedule will comprise up to 90 per cent local programmes.
  • 30 to 45 per cent of the schedule is new programming.
  • A particular focus on new programming for the older, fluent audience.
  • All new programming will be subtitled for second play on the existing channel.
  • Local and international documentaries reversioned into te reo Māori.

The second channel will be programmed to complement the existing channel. Its launch will not change the programming schedule, operation or reo Māori content on the existing channel.

 

 


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