Bibimbap advertised at Times Square in NYC | Korea.net

A video advertisement for the popular Korean food, bibimbap, has been on display at Time Square in New York since November 26.

Produced by Muhandojeon, an entertainment show on MBC, the video uses representative aspects of Korean culture like “nongak” farmer’s music, folk dances, non-verbal performances, and taekwondo to create the impression of a bowl of bibimbap.

Last year, the same company had a print ad in the New York Times asking, "How about BIBIMBAP for lunch today?"

"Global trends in foods are turning towards eating healthy food like bibimbap, which is rice mixed with vegetables and meat," said Seo Kyung-duk, a Korean PR expert and visiting professor at Sungshin Women's University. "We'll promote bibimbap and Korea to the world through various media, including this advertisement and social network services," he added.

The advertisement will be displayed once every thirty minutes until the end of December.

Jessica Seoyoung Choi
Korea.net Staff Wirter