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A welcome from the authors

academicsPaul Long and Tim Wall invite you to take part in this website and to study the media through the resources supplied here and in the textbook itself.

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Social Media Listening

Are companies incentivising us to be grumpy?

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Limitations in Bloom’s digital taxonomy model

Is Bloom’s digital taxonomy too limiting?

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LinkedIn has a language problem. Get over it.

Are your social media relationships more complicated than LinkedIn suggests?

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Using Twitter in Higher Education

Jon Hickman examines how academics can use Twitter.

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Reading the Reader’s Digest Prize Draw mailer

Jon Hickman analyses Reader’s Digest mailings.

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What’s Next? #westwing Fan fiction on Twitter

Examining role playing on Twitter.

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Chris is working for Facebook while he’s asleep, try it now

Jon Hickman explores Facebook’s relationship with its users.

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How the brain evolves: the five ages of media

Andrew Dubber posits that we don’t consume media – we inhabit them.

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